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Marketing Specialist

5 months ago

Shanghai, China Oxford Instruments Plc Full time

Role Details                                                                          

 

Business, Location:

 

PLC- Marketing, Shanghai

Role:

 

Marketing Specialist

Reports to:

 

Head of Marketing - China

Direct Reports:

 

None

Primary Purpose:

 

1. Enhancing OI branding influence in China

2. Generating leads and opportunities for China business growth

 

Key Responsibilities

  • Support to develop and execute marketing plans for campaigns to generate leads and opportunities
  • Localize contents from group to adapt to local customer behaviour
  • Regularly report on the results of lead generation activities to team leader
  • Work with segment development and application team to develop relevant content
  • Collaborate with media partner to use an omni-channel approach to deliver valuable content to targeted customer
  • Work with agencies to plan and execute website updates and marketing materials
  • Responsible for related marketing metrics, results and suggestions of the strategy, plans and campaigns, including monthly reporting, tracking, analysis
  • Lead collaboration and communication of internal key events and promotion channel, e.g. annual meeting, posters in offices
  • Other Ad-hoc tasks asked by line manager

 

Indicative Performance Measures

  • Marketing ROI
  • Total funnel & fresh funnel
  • Lead quality

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Person Specification – Essential requirements unless stated

 

Education / Qualifications:

 

  • Bachelor’s degree

 

Professional Skills/ Abilities:

 

  • At least 3+ years’ working experience.
  • Communication skill
  • Written and oral English & Chinese

 

 

 

Personal Qualities:

 

  • Must be a fast learner and can work under high pressure.
  • Must have excellent communication skill and have good technical understanding.
  • Creative and innovative approach to developing new ideas or solutions to problems.
  • The ability to work independently and exercise effective time management skills
  •  

 

 

Our ways of working:

  • We start with the customer
  • We succeed by being focused
  • We make and keep our promises
  • We work together as one team
  • We help and trust each other to succeed