WeChat Marketing Specialist

4 weeks ago


Shanghai, Shanghai, China Infineon Technologies Full time
Job Title: WeChat Marketing Specialist

Infineon Technologies is seeking a highly skilled WeChat Marketing Specialist to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing WeChat marketing strategies to drive business growth and engagement.

Key Responsibilities:
  • Develop and implement WeChat marketing strategies to enhance customer engagement and drive business growth
  • Manage WeChat mini programs and WeCom ecosystem to optimize user experience and increase conversion rates
  • Collaborate with cross-functional teams to integrate WeChat marketing efforts with overall digital marketing strategy
  • Monitor and analyze WeChat marketing performance to inform data-driven decision making
  • Stay up-to-date with the latest WeChat ecosystem trends and best practices to ensure innovative marketing approaches
Requirements:
  • 3-5 years of experience in WeChat marketing or a related field
  • Proven track record of developing and executing successful WeChat marketing campaigns
  • Strong understanding of WeChat ecosystem and its applications
  • Excellent communication and project management skills
  • Ability to work in a fast-paced environment and adapt to changing priorities
What We Offer:
  • Competitive salary and benefits package
  • Opportunities for professional growth and development
  • Collaborative and dynamic work environment
  • Flexible working conditions and remote work options


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