Digital Marketing Specialist
1 month ago
Description
Synaptics Inc. is a leading technology company that impacts how people interact with IoT applications. We're seeking a Digital Marketing Specialist to join our team and drive brand awareness, engagement, and conversions in the China market.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies for the China market, focusing on WeChat, Youku, and Douyin
- Align digital marketing initiatives with overall company goals and marketing strategies
- Stay up-to-date with the latest trends, regulations, and best practices in the China digital landscape
- Track, measure, analyze, and report growth and success based on clearly defined KPIs
- Create, curate, and manage engaging content across WeChat, Youku, and Douyin
- Collaborate with the creative team to produce localized content
- Develop content calendars and manage the day-to-day publishing schedule
- Plan and execute digital marketing campaigns across WeChat, Youku, and Douyin
- Utilize data-driven insights to optimize campaigns
- Manage paid advertising campaigns on these platforms
- Monitor and respond to user comments and messages on WeChat, Youku, and Douyin
- Build and nurture online communities
Requirements
- Bachelor's degree in marketing, communications, or a related field
- 2+ years of experience in digital marketing, with a focus on the China market
- Proven expertise in managing WeChat, Youku, and Douyin campaigns
- Strong understanding of China consumer behavior and digital trends
- Proficiency in written and spoken Mandarin required; proficiency in English is a plus
- Experience with data analysis tools and platforms
- Track record of creative thinking with excellent communication and project management skills
- Demonstrated history of working independently and as part of a team in a fast-paced environment
What We Offer
Synaptics Inc. is an Equal Opportunity Employer committed to workforce diversity. Qualified applicants will receive consideration without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.
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