Global Digital Marketing Specialist

2 weeks ago


Shanghai, Shanghai, China Ingredion China Limited Full time

Location: Songjiang Province, Shanghai

Reports To: Manager, Outbound Digital Marketing

Job Summary:

We are looking for a skilled Outbound Digital Marketing Specialist to join our global digital marketing team. This role will work within the Digital Marketing Center of Excellence to support global and regional initiatives.

Key Responsibilities:

  • Develop and execute day-to-day digital marketing operations with an emphasis on campaign development using out-bound marketing tools.
  • Lead the design, development, and execution of outbound programs including always-on programs, nurture programs, and programs designed to support specific one-off initiatives.
  • Lead and execute all activities related to the use of the WeChat channel specifically in the Asia Pacific region.

Requirements:

  • Degree in Marketing, Business, or a related field.
  • Experience in outbound digital marketing, demand generation, and conversion rate optimization.
  • Experience in managing social media channels and standalone apps, especially WeChat.
  • Knowledge of marketing automation tools and CRM systems.
  • Excellent communication skills, both written and verbal.
  • Strong analytical and problem-solving skills.
  • Fluency in English, both written and spoken.
  • Ability to work both independently and effectively with cross-functional teams in a fast-paced and global environment.

Relocation Available:

No



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