WeChat Marketing Strategist
2 weeks ago
As a WeChat Marketing Strategist, you will develop and execute adaptable strategies to enhance customer engagement and support corporate-level digital transformation in Greater China.
Key Responsibilities:
- Develop in-depth knowledge of the WeChat ecosystem to drive innovative strategies.
- Manage WeCom and mini program development and performance to achieve external customer and internal stakeholder engagement goals.
- Collaborate with analytics and IT teams to leverage data insights and visualize performance.
- Unleash the potential of WeCom and mini programs to enhance customer experience and drive business growth.
- Support the implementation of global and regional digital channel strategies.
- Contribute to other digital marketing-related tasks and projects as assigned.
Requirements:
- Master's or Bachelor's degree in a relevant field.
- 3-5 years of experience in WeChat ecosystem management with a solid understanding of the WeChat ecosystem.
- Profound knowledge of B2B and B2C digital platforms trends and insights.
- Strong track record in WeChat WeCOM and mini program management.
- Excellent interpersonal and communication skills.
- Ability to work in an international environment and undertake multiple tasks under pressure.
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