WeChat Marketing Strategist

2 weeks ago


Shanghai, Shanghai, China Infineon Technologies Full time
Job Description

As a WeChat Marketing Strategist, you will develop and execute adaptable strategies to enhance customer engagement and support corporate-level digital transformation in Greater China.

Key Responsibilities:

  1. Develop in-depth knowledge of the WeChat ecosystem to drive innovative strategies.
  2. Manage WeCom and mini program development and performance to achieve external customer and internal stakeholder engagement goals.
  3. Collaborate with analytics and IT teams to leverage data insights and visualize performance.
  4. Unleash the potential of WeCom and mini programs to enhance customer experience and drive business growth.
  5. Support the implementation of global and regional digital channel strategies.
  6. Contribute to other digital marketing-related tasks and projects as assigned.

Requirements:

  • Master's or Bachelor's degree in a relevant field.
  • 3-5 years of experience in WeChat ecosystem management with a solid understanding of the WeChat ecosystem.
  • Profound knowledge of B2B and B2C digital platforms trends and insights.
  • Strong track record in WeChat WeCOM and mini program management.
  • Excellent interpersonal and communication skills.
  • Ability to work in an international environment and undertake multiple tasks under pressure.


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