Product Marketing Manager, GCR

2 weeks ago


Beijing, China AppsFlyer Full time
What you'll do:

Product Content Creation:
Create, maintain and manage multi-channel product content for both internal and external audiences. Includes educational material, evangelism materials, creative guidance on product screenshots, gifs and videos, and sales collateral.

Product Narratives:
Master the current and upcoming product’s technical capabilities and translate them into real-world, relatable product narratives that will be used on the website, sales collateral and blog posts. Own the why and the what of product communications.

Go-to-Market and Product Launches:
Partner with cross-functional stakeholders, including product, sales, CSMs, and marketing, to plan and execute go-to-market strategies for product launches worldwide.

Sales Enablement and Product Training:

Partner with sales to formulate and execute sales strategy plans to drive growth for new and legacy products; equip our sales team with the tools and materials to position and sell strategically. Deliver world-class training and testing on new features and retraining on legacy features.

Co-Marketing Activation:
Create and facilitate co-marketing campaigns with relevant partners across the globe

What you'll have:

5+ years experience in product marketing, technical marketing communications, or mobile marketing communications

True native fluency in English with exemplary communications skills

Excellent visual communications skills - take a technical concept and explain it clearly in just one image

Strong familiarity with mobile app marketing and related technologies

Experience participating in dynamic product rollout processes

Self-driven approach, with a positive outlook and a can-do attitude (be the person you would want to work with)

Growth mindset and a collaborative and empathetic approach

Excellent communication skills and ability to build trust with key stakeholders from different dimensions

Bonus points:

Bachelor’s degree in Marketing, Business or Communications

Hands-on experience working in a high-tech or startup environment

Experience in the mobile app marketing, enterprise digital marketing, SAAS or B2B space

Organizational and project management experience

A great sense of humor



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