Product Marketing Manager, Ads Interface

Found in: Talent CN S2 - 1 week ago


Beijing, China ByteDance Full time

Responsibilities 1. Lead quantitative and/or qualitative inbound initiatives such as customer persona understanding, opportunity sizing, customer feedback analysis, and competitor intel to represent the market and address market needs holistically with product teams.2. Foster cross-functional relationship and collaboration to form product strategy, vision, and roadmap backed by market insights.3. Define go-to-market strategy and oversee execution and operation against the strategy; design and lead alpha/beta testings to capture early-stage insights for product fine-tune.4. Support outbound efforts and sales activities to drive product adoption by feeding tactics such as sales enablement, automatic notifications, comm material production, webinars, etc. Qualifications 1. BA/BS degree; working proficiency in English especially speaking and writing.2. 3+ years of experience in product marketing, digital marketing/advertising, media planning/buying/analytics, consulting, and/or other analytical roles.3. A storyteller with track record of consolidating information into customer-oriented communications.4. Excellent communication and organizational skills with demonstrated experience collaborating with different teams and managing multiple stakeholders.5. A fast learner and self-starter who gets to the point quickly with a good sense of judgment.6. Analytical mind and good data skills; comfortable with spreadsheets and preferably have experience using BI tools such as Tableau to identify patterns and insights.


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    Found in: Talent CN S2 - 1 week ago


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    Found in: Talent CN S2 - 1 week ago


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    Found in: Talent CN S2 - 1 week ago


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    Found in: Talent CN S2 - 2 weeks ago


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