Strategic Marketing Manager

Found in: Talent CN S2 - 2 weeks ago

Shanghai, China Thermo Fisher Scientific Full time

Responsibility:

Collaborate with senior management to define the strategic objectives and goals of the organization and translate them into actionable programs, including STRAP, AOP planning, A3 deployment, etc. Lead the development and implementation of strategic programs, including defining program scope, objectives, deliverables, and timelines. Work with marketing intelligence to monitor and analyze competitor activities and market trends to identify opportunities and stay ahead in the market. Explore high growth markets typically involves conducting research and analysis to identify industries or sectors that are experiencing rapid expansion and offer significant opportunities for investment or business expansion. Supervise, communicate, and analyze large opportunities wins and loss. Identify and recommend actionable marketing plans to address market demands. Collaborate and support global strategic marketing function where there’s need. Lead monthly China Market Updates, and China quarterly competition landscape. Support any other strategic programs as needed.

Requirements/Qualifications:

Bachelor’s degree or MBA preferred At least 3 years in consulting firm, with above 2 years in-house experience Strong knowledge and understanding of marketing principles, strategies, and tactics are essential, including proficiency in market research, consumer behavior analysis, branding, product positioning, pricing, and promotion. Excellent analytical and critical thinking skills. Being able to identify market trends, assess competitive landscapes, and develop effective marketing strategies that align with the overall business objectives. Sharp learning curve to quickly catch up with multiple product lines and completed applications. Strong written and verbal communication skills, being able to create compelling marketing materials and deliver persuasive presentations. Proven success leading strategic planning, growth initiatives, and/or operational enhancement engagements. Experience in managing multiple, complex projects and changing priorities, making sound decisions and working effectively with cross-functional teams.

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