AVP/VP, Digital Marketing, FinTech

3 months ago


Shenzhen, China Huatai Securities Full time

AVP/VP, Digital Marketing, FinTech & Retail Business

Formulate strategic digital marketing plans and strategies for online marketing programs to achieve the overall pre-set business targets. Manage our online acquisition channels including Instagram, Facebook and develop, execute, and improve social media and digital marketing strategies and objectivesImplement promotion strategies and define a multi-channel communication strategy & communication content, including but not limited to eDM, APP push, Forum, Social Media etc. to maximize the promotional impactDevelop campaign sites and support website content development activitiesCollaborate and work with colleagues to ensure tracking and analytics are built into each campaign, and inject digital experiences to create O2O-integrated campaignsSet KPIs, project schedule, budget, resources planning, project launch, result tracking, and report on individual campaign progress and sales channels.Ensure compliance with regulations and corporategovernance practices.At least 5 years of solid experience in digital marketing and campaigns, and experience in a digital marketing agency, or digital marketing in a securities firm or financial industry such as credit card, loans, and insurance would be a plusExperience creating and running digital campaigns, and campaign websites, including retargeting; familiar with tagging and adding pixel codes; A/B testing; and financial industry experienceKnowledge of Google AdWords, and Facebook ad manager is a mustKnowledge of marketing through email, SMS, instant messengers, and social media portalsExperience with Adobe Analytics and Launch tag manager, Google Analytics, Google Ads, AEM; Photoshop is a plusKnowledge of mobile, tablet, and desktop platforms in terms of design impacts for campaignsUnderstand and be able to develop online customer acquisition channels.Good task management skills and the ability to brief and manage vendors and agenciesAbility to work independently and identify andsolve problems effectively and efficiently Proficiency in both English andChinese, fluency in Putonghua an advantage

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