Product Manager Integrated MarCom
7 months ago
The Position
Principle Roles & Responsibilities / Accountabilities:
Collaborate with cross-functional teams to develop and execute integrated marketing communication strategies that align with the brand overall objectives. Create compelling and engaging content for various channels, including blog posts, social media, email campaigns, and website content. Unify brand messaging to ensure consistency across all communication channels and materials to reach KOLs and all other stakeholders. Develop and manage the production of marketing collateral, such as brochures, presentations, and videos for different audiences. Monitor and analyze the effectiveness of marketing campaigns using relevant metrics and adjust strategies accordingly. Manage and allocate the public and digital related marketing campaign budgets effectively.Qualification and Experience
Education/Qualifications:
Bachelor’s degree in healthcare, marketing, or a related field. An MBA or relevant certifications may be preferred.Job Required Competencies:
Several years (usually 5+ years) of experience in marketing, communications, or related roles. Proven experience in developing and executing marketing communication strategies. Strong leadership and team management skills. Exceptional written and verbal communication abilities. Proficiency in digital marketing tools and platforms. Data analysis and reporting experience. Knowledge of healthcare industry trends and best practices.-
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