Local Marketing Manager

3 weeks ago


Nanjing Shi, China Abbott Full time

? 主要工作职责及内容:

1. 确保在推广周期内,根据市场策略执行相关的推广计划。配合区域销售团队开展学术活动,如城市会,院内会,和KOL 活动等; 
2. 和市场部密切配合,确保所有的推广资料,符合产品定位,传递最新的产品信息;
3. 对代表进行疾病,产品知识应用,竞争对手信息的培训和沟通,确保信息有效地传递给我们的客户;
4. 通过和销售团队的协访,从客户那里得到反馈,并帮助销售解决产品的相关问题以及有问题的重要客户;
5. 维护KOL的关系,建立有效和专业的关系,以支持品牌的医学、市场市场推广,并支持进入医保目录的工作;
6. 区域市场预算申请和控制;
7. 向中心市场部反馈区域市场情况和竞争对手情况;
8. 当全国的策略在区域执行时如需要调整,向公司提供建议。向中心市场部推荐崭露头角的KOLs,便于将来的发展。

8. 职位具体要求:

? 行业经验: 
5年及以上医药行业工作经验

? 岗位经验: 
具有销售管理,区域市场工作或大客户管理的工作经验。2-3年外企地区经理工作经验者优先考虑;
良好的沟通技能和团队合作精神,具有工作激情;
擅长制定战略计划,并具有效的执行能力。熟悉产品知识。了解区域市场情况;
对于品牌的开发计划和执行有较强的独立工作能力;

? 语言能力:
良好的英语听说读写能力

? 电脑能力: 
熟悉微软Office系统

? 出差要求: 
按照公司要求承担相应的出差任务

? 所需专业证书:


? 其他特别要求
热爱市场工作,负有责任心,能承受工作压力



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