市场营销经理 Marketing Communication Manager

Found in: Talent CN S2 - 2 weeks ago

Nanjing, China BSH Home Appliances Group Full time
职位描述

Key tasks:

· Strives for branded touchpoint excellence across consumer journeys.

· Owns following deliverables from the launch toolkit: communication idea, key visual, superiority visuals, TVC, product video, lifestyle photography and PR release article.

· Delivers on time, in quality and in budget.

· Contributes under the lead of the brand PM to the marketing launch plan.

Professional expertise:

· Creation of above-the-line ° campaigns as well as launch toolkit for key digital touchpoints (eCommerce, social media) as well as instore (Offline).

· Creation of impactful, branded assets that communicate innovations and their superior benefits easily understandable to consumers.

· Creation of comprehensive creation briefings for agencies.

· Thorough understanding of relevant touchpoints in the consumer journey to purchase consumer durable goods in China.

· Project management skills: takes ownership, sets priorities, leads agencies, executes and delivers on time in quality.

· Budget management: finds synergies to deliver excellent results in a cost-efficient way.

· Data-driven decision making e.g. Link-test, A/B-testing, data from digital touchpoints.

· Pragmatic problem solver: continuously finds pragmatic ways to simplify, actively manages complexity, and challenges the status quo to drive innovation for best solutions.

· Growth mindset: learns from failures and successes to grow capabilities and talents over time and regards challenges as opportunities to improve.

· Work experience in a multinational B2C organization: fosters trusting relationships within own department and effective cross-departmental cooperation.

· Preferably also work experience in a Marcom agency.

Key tasks:

· Strives for branded touchpoint excellence across consumer journeys.

· Owns following deliverables from the launch toolkit: communication idea, key visual, superiority visuals, TVC, product video, lifestyle photography and PR release article.

· Delivers on time, in quality and in budget.

· Contributes under the lead of the brand PM to the marketing launch plan.

Professional expertise:

· Creation of above-the-line ° campaigns as well as launch toolkit for key digital touchpoints (eCommerce, social media) as well as instore (Offline).

· Creation of impactful, branded assets that communicate innovations and their superior benefits easily understandable to consumers.

· Creation of comprehensive creation briefings for agencies.

· Thorough understanding of relevant touchpoints in the consumer journey to purchase consumer durable goods in China.

· Project management skills: takes ownership, sets priorities, leads agencies, executes and delivers on time in quality.

· Budget management: finds synergies to deliver excellent results in a cost-efficient way.

· Data-driven decision making e.g. Link-test, A/B-testing, data from digital touchpoints.

· Pragmatic problem solver: continuously finds pragmatic ways to simplify, actively manages complexity, and challenges the status quo to drive innovation for best solutions.

· Growth mindset: learns from failures and successes to grow capabilities and talents over time and regards challenges as opportunities to improve.

· Work experience in a multinational B2C organization: fosters trusting relationships within own department and effective cross-departmental cooperation.

· Preferably also work experience in a Marcom agency.

  • 客户服务营销与沟通主管

    Found in: Talent CN S2 - 2 weeks ago

    Nanjing, China BSH Home Appliances Group Full time

    职位描述 职位目标Objective of the position ： 树立博西家电的客户服务形象，通过内部和外部沟通，树立西门子/博世品牌大使的服务价值主张。 / Build up BSH customer service image, service value proposition by Siemens / Bosch as brand ambassadors to consumer via external and internal communication. ...

  • 销售代表-东南大区（杭州）

    Found in: Talent CN S2 - 2 weeks ago

    Nanjing, China BSH Home Appliances Group Full time

    职位描述 ​Job Description ： ​职位描述： 1、业务沟通对接，并与当地家居零售商客户维护好合作关系； 1. Business communication and docking, and maintaining good cooperation with local household retailer customers; 2、寻找潜在的家居零售商渠道客户，开拓家电零售市场； 2. Look for potential home...

  • 销售培训师

    Found in: Talent CN S2 - 2 weeks ago

    Nanjing, China BSH Home Appliances Group Full time

    职位描述 Tasks: 1. 制定培训计划：根据年度新品上市节奏，制定年度新品培训计划 / Plan development: According to the annual new product launch rhythm, develop the annual new product training plan. 2....

  • Local Marketing Manager

    Found in: Talent CN S2 - 6 days ago

    Nanjing Shi, China Abbott Full time

    ？ 主要工作职责及内容: 1. 确保在推广周期内,根据市场策略执行相关的推广计划。配合区域销售团队开展学术活动,如城市会,院内会,和KOL 活动等；  2. 和市场部密切配合,确保所有的推广资料,符合产品定位,传递最新的产品信息； 3....

  • 淘宝店铺运营专员

    Found in: Talent CN S2 - 2 weeks ago

    Nanjing, China BSH Home Appliances Group Full time

    职位描述 岗位职责 Job Description： 1、负责支持优化淘宝品牌官方企业店数字化营销素材，包括产品详情页、视频、直播、数字化内容等 / Supporting overall BSH MDA 4 E-content optimization on Taobao Brand Official Enterprise Store (detail page, video, Live stream, E-content, etc)； ...

  • 渠道行销经理 Trade Marketing Manager

    Found in: Talent CN S2 - 3 weeks ago

    Nanjing, China BSH Home Appliances Group Full time

    职位描述 Objective of the position职位目标: 1) Monitor and analyze key competitors’ new launches, promotional prices, main activities in online channels working out competitor defense plan. -- 30% 2) Working on the business plan for the respective channel in Cooling BU and ensure investment efficiency. -- 25% 3) Liaise with supply chain to...

  • Sr. Sales Consultant-Nanjing

    Found in: beBee jobs CN - 2 weeks ago

    Nanjing, Jiangsu, China Straumann Full time

    口腔隐形矫治产品销售代表Ortho Sales-南京职位概述Job...

  • Nutrition Executive

    Found in: Talent CN S2 - 6 days ago

    Nanjing, China Bayer Full time

    At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our...

  • District Manager/地区经理

    Found in: beBee jobs CN - 2 weeks ago

    Nanjing, Jiangsu, China GSK Full time

    Standort: China - Jiangsu - SuzhouDatum: Apr Role Purpose 职位目标通过辅导、领导、激励、管理和发展团队,确保自身和团队通过学术拜访、学术研讨活动,为病患和客户提供专业的服务,维护GSK的品牌信誉,以完成公司整体业务目标。Key Accountabilities/Responsibilities主要工作职责1....

  • District Manager/地区经理

    Found in: beBee jobs CN - 2 weeks ago

    Nanjing, Jiangsu, China GSK Full time

    Nama Site: China - Jiangsu - SuzhouTanggal Posting: Apr Role Purpose 职位目标通过辅导、领导、激励、管理和发展团队,确保自身和团队通过学术拜访、学术研讨活动,为病患和客户提供专业的服务,维护GSK的品牌信誉,以完成公司整体业务目标。Key Accountabilities/Responsibilities主要工作职责1....

  • District Manager/地区经理

    Found in: beBee jobs CN - 2 weeks ago

    Nanjing, Jiangsu, China GSK Full time

    Nom du site: China - Jiangsu - SuzhouData de publication: Apr Role Purpose 职位目标通过辅导、领导、激励、管理和发展团队,确保自身和团队通过学术拜访、学术研讨活动,为病患和客户提供专业的服务,维护GSK的品牌信誉,以完成公司整体业务目标。Key...

  • District Manager/地区经理

    Found in: beBee jobs CN - 2 weeks ago

    Nanjing, Jiangsu, China GSK Full time

    Site Name: China - Jiangsu - SuzhouPosted Date: Apr Role Purpose 职位目标通过辅导、领导、激励、管理和发展团队,确保自身和团队通过学术拜访、学术研讨活动,为病患和客户提供专业的服务,维护GSK的品牌信誉,以完成公司整体业务目标。Key Accountabilities/Responsibilities主要工作职责1....

  • District Manager/地区经理

    Found in: beBee jobs CN - 2 weeks ago

    Nanjing, Jiangsu, China GSK Full time

    Munkavégzés helye: China - Jiangsu - SuzhouKihirdetett időpont: Apr Role Purpose 职位目标通过辅导、领导、激励、管理和发展团队,确保自身和团队通过学术拜访、学术研讨活动,为病患和客户提供专业的服务,维护GSK的品牌信誉,以完成公司整体业务目标。Key...

  • District Manager/地区经理

    Found in: beBee jobs CN - 2 weeks ago

    Nanjing, Jiangsu, China GSK Full time

    근무지: China - Jiangsu - Suzhou포스팅 날짜: Apr Role Purpose 职位目标通过辅导、领导、激励、管理和发展团队,确保自身和团队通过学术拜访、学术研讨活动,为病患和客户提供专业的服务,维护GSK的品牌信誉,以完成公司整体业务目标。Key Accountabilities/Responsibilities主要工作职责1....

  • District Manager/地区经理

    Found in: beBee jobs CN - 2 weeks ago

    Nanjing, Jiangsu, China GSK Full time

    Pobočka: China - Jiangsu - SuzhouDatum zveřejnění: Apr Role Purpose 职位目标通过辅导、领导、激励、管理和发展团队,确保自身和团队通过学术拜访、学术研讨活动,为病患和客户提供专业的服务,维护GSK的品牌信誉,以完成公司整体业务目标。Key Accountabilities/Responsibilities主要工作职责1....

  • District Manager/地区经理

    Found in: beBee jobs CN - 2 weeks ago

    Nanjing, Jiangsu, China GSK Full time

    Nom du site: China - Jiangsu - SuzhouDate de publication: Apr Role Purpose 职位目标通过辅导、领导、激励、管理和发展团队,确保自身和团队通过学术拜访、学术研讨活动,为病患和客户提供专业的服务,维护GSK的品牌信誉,以完成公司整体业务目标。Key...

  • 销售经理 Sales Manager

    Found in: Talent CN S2 - 3 hours ago

    Nanjing Shi, China The Ritz-Carlton Full time

    JOB SUMMARY Responsible for proactively soliciting and managing group and transient sales opportunities. Manages the hotel’s segment sales effort. Actively up-sells each business opportunity to maximize revenue opportunity. Manages daily activities related to group and transient sales objectives. Achieves personal and team related revenue goals. Ensures...

  • Key Account Manager/大客户经理

    Found in: beBee jobs CN - 2 weeks ago

    Nanjing, Jiangsu, China GSK Full time

    Nama Site: China - Jiangsu - NanjingTanggal Posting: Apr Key Accountabilities/Responsibilities主要工作职责1. 在指定区域的目标医院中进行专业拜访和学术研讨活动,并达到公司要求。同当地医院的客户发展健康的工作关系并使其达到最佳化。2....

  • 洗碗机产品培训经理 Training Development

    Found in: Talent CN S2 - 2 weeks ago

    Nanjing, China BSH Home Appliances Group Full time

    职位描述 Objective of the position职位目标: 通过培训赋能提升销售人员洗碗机销售能力，促进博西洗碗机市场份额提升 1) Deliver training content, material, product superiority and intuitive counseling flow -- 30% 2) Develop training courses, execute respective online and classroom trainings -- 30% 3) Train cluster...

  • Revestive Development Manager, GI, Nanjing

    Found in: beBee S CN - 2 weeks ago

    Nanjing, China Takeda Pharmaceutical Full time

    By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.Job...