渠道行销经理 Trade Marketing Manager

4 weeks ago


Nanjing, China BSH Home Appliances Group Full time
职位描述

Objective of the position职位目标:

1) Monitor and analyze key competitors’ new launches, promotional prices, main activities in online channels working out competitor defense plan. -- 30%

2) Working on the business plan for the respective channel in Cooling BU and ensure investment efficiency. -- 25%

3) Liaise with supply chain to work out the rolling forecast to avoid OOS. -- 15%

4) Co-sell new products, as well as product plan to customers with sales. -- 15%

5) Plan and optimize assortment plan based on shopper preference in online channels. -- 10%

6) Design promotional price for online products to win market share during big promotion windows (, D11, etc.). -- 10%

人员要求

1)本科及以上学历,专业不限

2)有责任心,沟通能力强,能够抓住问题的核心进行沟通

3)具有商业分析能力,有基本的财务及数据意识,对于P&L和价格有高敏感度

4)销售经验优先

5)具有英语交流和沟通能力,可以将英语作为工作语言

Objective of the position职位目标:

1) Monitor and analyze key competitors’ new launches, promotional prices, main activities in online channels working out competitor defense plan. -- 30%

2) Working on the business plan for the respective channel in Cooling BU and ensure investment efficiency. -- 25%

3) Liaise with supply chain to work out the rolling forecast to avoid OOS. -- 15%

4) Co-sell new products, as well as product plan to customers with sales. -- 15%

5) Plan and optimize assortment plan based on shopper preference in online channels. -- 10%

6) Design promotional price for online products to win market share during big promotion windows (, D11, etc.). -- 10%

人员要求

1)本科及以上学历,专业不限

2)有责任心,沟通能力强,能够抓住问题的核心进行沟通

3)具有商业分析能力,有基本的财务及数据意识,对于P&L和价格有高敏感度

4)销售经验优先

5)具有英语交流和沟通能力,可以将英语作为工作语言



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