Head of Growth Marketing
4 weeks ago
About the role
Oversee the growth marketing strategy in mainland China, responsible for the overall user growth of the business. Manage a small team but with marketing full functions, including paid ads, KOL/KOCs, social content, lifecycle, and CX. Hit acquisition and conversion targets via highly effective ideation, execution, and management of strategic marketing programs. Challenge the status quo, generate insights, and lead optimization of existing channels by transferring the marketing channel performance into rigorous quantitative analysis. Content marketing strategy and its role in performance marketing to drive engagement and conversions. Utilize our social accounts and CX as a growth channel ensure our brand image is in a good shape. Collaborate with the Product and Creative teams to deliver the most effective message to our target customers. Manage agencies or contractors required to generate compelling content and collateral and execute growth campaigns. Manage the annual marketing budget, allocating funds strategically to maximize return on investment. Provide regular reporting and analysis to senior management, highlighting campaign performance, key insights, and recommendations for future strategies.
Skills & experience
10 year’s experience in marketing function with 5 years in a growth marketing role Experience in managing a small but agile marketing team with full functions Deep understanding of B2C growth marketing (ideally for an App or MiniApp), with the ability to generate, analyze, and interpret data to make informed decisions. Creative thinker with a test-and-learn mentality to innovate and improve campaign effectiveness. Ability to manage multiple projects in a fast-paced, deadline-driven environment. Strong analytical skills and a data-driven mindset, with attention to detail. Entrepreneurship, highly self-motivated and is good at taking initiatives for marketing programs. Ability to work in high-growth environments that require flexibility, continuous innovation, and an appetite for adapting to change. A talent for efficiently triangulating a wide range of data sources to generate compelling insights and recommendations. Quick learner with the aptitude and attitude to immerse yourself in new challenges. Excellent English speaking and writing skills. Experience in a start-up environment is a big plus Fitness and wellness lover is a big plus-
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