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Digital Product Designer

4 months ago

Shanghai, China The LEGO Group Full time

Job Description

Core Responsibilities:

The Digital Product Designer is responsible for a set of activities including: conducting initial user research, driving a solution vision based on business and user insights, designing desirable and intuitive multi-channel experiences, developing wireframes and visual designs, and iteratively validating solutions with users.

  • Advocate and fight for user-centric solutions with design ethics in mind​.

  • Use and conduct relevant user research activities which insights will inform on specific user needs. Analyze the task, and the context of use to adapt and simplify the experience.​

  • Create a common visual identity and consumer recognition across LEGO’s Digital Ecosystem and anchor it with key stakeholders and appropriate product teams to ensure consistency across multiple platforms, devices and channels.​

  • Design new solutions articulated through new end-user product concepts, storyboards, detailed interaction designs and screen flows, and prototypes​.

  • Create compelling visual designs aligned to company and product brand standards​.

  • Validate and optimize design solutions through concept and usability testing as well as tracking of user experience metrics, reports and analytics​.

  • Ensure design feasibility and implementation accuracy through actively collaborating as part of a cross-functional team.

Play your part in our team succeeding

The China Digital Tech department is a critical group setup for building up the core capabilities for LEGO digital transformation.

Do you have what it takes?

Bachelor’s degree in a business-related field or equivalent working experience.

5+ years of hands on product visual design and user experience design experience.

Fluent in English and Mandarin in both oral and written.

Functional expertise:

  • Able to plan, conduct, and synthesize user research and usability testing.

  • Able to frequently test with kids and other consumer audiences to create world class digital consumer experiences.

  • Skilled at creating interaction design solutions, including static HTML/ CSS views.

  • Strong visual design skills, able to create compelling, branded, high-fidelity product screens.

  • Familiar working with design systems that consistently scale across platforms.

  • Consumer goods industry knowledge and enthusiasm is a plus.

Technical/Craft Skills:

  • Design capabilities, e.g. behavioral mapping/psychology, interaction design, CX storytelling, embedded product UX.

  • Research capabilities, e.g. A/B testing, design thinking, focus groups, usability research, user personas.

  • Strategic capabilities, e.g. digital product strategy, portfolio analysis and management, service strategy.

  • Tools, e.g. Abstract, Adobe Suite, Invision, Sketch.

  • Static front-end development, e.g. HTML, CSS.

Digital/Agile Experience:

  • Hands-on experience designing consumer applications for desktop, web, and mobile

  • Proven experience working in design teams in an Agile product development setting

Individual Skills:

  • Strong communication skills with ability to articulate the value of a design choice to users and non-designer stakeholders.

  • Creative problem solving and analytical thinking.

  • Able to produce high quality creative solutions in a fast-paced environment.

Previous experience in design digital products in retail/e-commerce industry is nice to have.

No relocation assistance is offered for this position.

#LI-JH1

What’s in it for you?

Here are some of what to expect:

  • Family Care Leave – We offer enhanced paid leave options for those important times.

  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.