Product Marketing Specialist

7 months ago

Shanghai, China Fluke Full time

Responsibilities

/Duties

The role of this position is to support IIT business growth by identifying opportunities and growth drivers, building up market development & sales acceleration plan, formulating and driving the business case & strategy for tackling target segments.

The role will handle product lines of industrial instruments. The engineering, process industry and multi-national corporation background are preferred, but not a mandatory.

·Monitor, analyze and evaluate market trends, consumer behaviors and competitor activities to identify market opportunities.

·Develop and implement marketing initiatives that are in line with the growth drivers and business objectives, such as national promotional campaigns, field events and channel programs that are in line with IIT strategy.

·Work with RD team on new product development, product pricing, promotional budget, and forecast.

·Apply daily management tools to track product performance, do sales analysis and propose corrective actions.

·Work with sales force and cross-functional team, give clear market direction and guideline to the sales team and distributors.

·Develop relationships with Key Opinion Leaders to build word-of-mouth. Monitor ROI of marketing vehicles and continuously improve effectiveness of leads gen and GTM.

Qualification

·At least 3 years of experience in marketing or business development functions, with proven track records in handling whole product life cycle, segment development and NPI.

·University degree, engineering (minimum), electrical/thermal engineering is preferred.

·English fluent preferred.

·Relevant industrial experiences preferred.

·Strong strategic thinking and analytical skills, quick learner.

·Well-developed planning, execution, and resource allocation skills.

·Able to work under pressure.

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