Business Development Manager SWS

3 weeks ago

Wuxi, China Bekaert Full time

Be part of something bigger

As the world and the way people live is changing, at Bekaert we believe it’s our responsibility to contribute to finding new solutions for the future. Our ambition is to be the leading partner for shaping the way we live and move. And to always do this the Bekaert Way – safe, smart, and sustainable.

With a heritage of more than years, we continue to strengthen our core competencies that have made Bekaert a global market and technology leader in material science of steel wire transformation and coating technologies. Today, we also apply our expertise beyond steel to create new solutions with innovative materials and services for markets including new mobility, low-carbon construction, and green energy.

As a dynamic and growing company with over 27, employees worldwide, 75 nationalities, a retention rate above 90% and almost € 7 billion in combined revenue in , we're looking for someone like you to join our team

Why join us?

Personal Growth – Let us help you unlock your full potential Pioneering – Join us to challenge the impossible Creativity - Discover possibilities beyond steel Purpose – Drive progress for our planet and people Diversity – Together, we create change

Your Role

Segment Management Lead Segment Development Plan in assigned regions, Identify the Market trend, Do Competitiveness evaluation, Collect Competitor analysis, Do SWOT analysis, X+5 Footprint. Define and develop product portfolio, segmentation, roadmaps, value propositions and pricing strategies according to SDP. Propose Applications / Products / Customers to approach and promote. Identify How much could access and target for. Propose What actions to prioritize, When to achieve, in Hunting & Prospecting platform, support and motivate S&M teams in assigned regions to achieve planned growth in due time. Project Management Act as key project leader, define and follow up critical tasks together with project owners, stake holders from China team and Global Strategy teams, to achieve key breakthroughs defined in project task book. Marketing and Technical Supports Has an in depth knowledge of the product (including packaging, standards, applications, technical characteristics … ) Gives training to sales people to attain the required level on product knowledge Works with the factories and selected distributors and customers, support strategic business segments and key accounts. Prepares the correct marketing tools (brochures, folders, presentations, case studies exhibitions, seminars, …) Defines the need for these tools to support the sales growth Market Intelligence Conducts industry analysis and build company profiles for targeted segments and companies. Understands the voice of the customers, their met and unmet needs by contextual interviews. Identifies and analyzes new growth opportunities derived from our existing product portfolio and/or based on current or new competencies. Monitors market & technology trends and evolutions in selected segments; Develops and manages a market database to enable the business to track market trends by segment and customer. New Product Development Joints efforts with sales/plants to develop innovative new products and business solution /or delivery fit-for-purpose products solution to fulfill market demand and customer needs Plans and manages the new product launch with clear product value proposition, unique selling points and marketing strategy and development tactic plan. Strategy Development Defines the customized regional strategy by segments (at the same time also aligned with the global strategy) Deploys and implements the strategy in actions and concrete steps Steerings/supports the sales force towards the right customers/developments Monitors plant profitability by segment & region and implements strategic changes as necessary (price changes, product standardization or rationalization, etc.) to maintain a minimum contribution from sales.

Your Profile

Bachelor degree, specialized in mechnical / technical or commercial major related is preferred 8 years or above commercial related working experience in multi-national companites in China market. High value sales analyze ability, able to collect, analysis or conduct SWOT analyses of competitors. Provides input for strategy and product development. Links the customer's needs to Bekaert's capabilities and develops win-win proposals. Be self-motivated, initiative, good team player who can work independently meanwhile Willing to travel and sound mobility Working experience in technical service and the experience in the field of metal materials or Chemical industry is appreciated  Integrity, stick to commitment

Will you dare to take the next step?

Join us to unlock your full potential AND have a true impact in pushing the boundaries of what is possible.

We're looking for individuals who are not afraid to take risks and explore new ideas. If you are passionate about personal growth and bringing your authentic self to work, we want you on our team

At Bekaert, we celebrate diversity and are committed to creating an inclusive work environment. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

To learn more about us and our exciting career opportunities, visit

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