EC Operation Supervisor

3 weeks ago


Shanghai, China NIVEA (Shanghai) Company Full time
Your Tasks

l 制定&执行天猫超市渠道生意计划

-制定天猫超市生意计划,包括拆解各项运营指标、规划货品、制定活动计划,与服务商合作,每月及时达成生意指标

l 精细化天猫超市运营

根据数据反馈和平台运营策略变化,与服务商不断细化和调整如下运营:

-猫超站内活动规划及货品匹配

-渠道投资分配及优化,包括RTB、猫超卡、直播等投资方式

-天猫超市妮维雅品牌装修规划,包括品牌馆、活动页、链接优化等

-活动盘货&机制设定,包括平台活动、直播机制及货盘

l 与市场部协同,完成站内活动承接

-根据渠道主推策略,与市场部共同协商,完成渠道策略、核心产品市场宣发及销售

l 管理天猫超市预算,对ROI负责

-制定和拆解天猫超市渠道预算,监管费用使用进度

-完成费用预提&核销等流程

l 管理经销商及平台进销存

-根据生意计划完成盘货、生产预估,协助经销商下单

-监控库存周转&产品结构,及时调整

l 管理经销商

-谈判业务合作条款及生意目标,推进完成年度业务合作协议

-监督经销商的运作指标,并提出清晰的改进要求

-协调经销商内部资源来支持重要活动;监督、复盘服务商&经销商活动执行情况

-评估和监管经销商团队的服务、业务合作流程、年度收益情况

l 与天猫超市平台紧密沟通,争取活动资源&生意机会点

-保持与天猫超市小二良好客情关系,争取猫超站内资源及合作

-及时了解天猫超市策略新变化&机会点,调整运营计划,不断试验创新

Your Profile

l 有3年及以上品牌方或电商平台方工作经验,有天猫超市运营经验及美妆经验优先较强的沟通能力

l 对市场的新趋势有敏锐的洞察力,有较强的创新与市场分析、营销、推广能力,能够独立策划并执行相关推广活动

l 全日制本科以上学历



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