B2B EC Associate Manager

Found in: Talent CN S2 - 2 days ago

Shanghai, China EssilorLuxottica Group Full time

WHO WE ARE

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.

With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

岗位职责：

Sales：

销售：

 

•       Daily management with Essilor lens’ brand E-WHS customers. (Business review, promotion or activity monitor, etc.)

负责公司依视路镜片品牌的电商客户日常管理（定期生意回顾、促销活动追踪、价格管理等）

•       Developing Essilor brand EWS channel policy and authorization standard.

规划制定依视路品牌镜片批发电商渠道政策与授权标准。

•       Based on sales targets, marketing plan, sell-through performance, ensure proper product mix, merchandising.

基于销售目标、市场规划、零售表现，制定合理的产品组合及销售计划。

•       Achieve sales target both on sell-out and sell-in perspective, and gain market share in online channels.

完成既定销售指标，包括进货、零售，同时在天猫、京东、抖音及其他线上渠道提高品牌市场份额。

•       Have a good communication with variety of departments to achieve different kinds of qualitative or quantitative target.

良好的沟通能力与各部门协作，完成各类质量要求或量化要求的目标。

•       Support new business initiatives and projects. Take other tasks as assigned.

支持新的生意模式或项目，及其他一些新的任务。

•       Beside traditional online channels, also familiar with interest EC channel and have experience on operating or managing in these channels, such as DOUYIN, POIZON, etc.

除传统电商渠道外，对于兴趣电商熟悉及有相关渠道管理或运营经验，如：抖音、得物等。

•       If have experienced in Lens category is preferred, but at least familiar with it and can understand how to handle it.

有镜片品类目从业经验优先，但至少对于镜片类目有一定了解。

 

Campaign management：

活动管理：

•       Campaign planning include sales, selling, products requirement plan.

活动规划，包括销售、销售费用、产品规划等

•       Campaign execution which includes pricing management, ADV execution, etc.

•       活动执行，包括价格执行、广告投放等。

•       Campaign reviews include sales, products, ADV targets achievement.

活动回顾，包括销售、产品、广告投放等回顾。

 

Market insight：

市场洞察：

•       Research competitor’s product promotion schemes evaluate effectiveness of schemes.

研究竞争对手产品促销机制，并评估是否有效。

•       Tracking market trend and competitors.

追踪行业品类、竞争对手趋势。

 

任职要求：

•       At least over 5 years online customer management experience, much familiar with TM/JD, also familiar with some new online channels such as POIZON, DOUYIN etc.

至少5年以上线上客户管理经验，非常熟悉天猫、京东等渠道，同时对新电商渠道有所了解如：得物、抖音等。

•       Good at using office software and strong analysis ability ( excel, ppt..)

熟练使用办公自动化软件及数据及专业的数据分析能力。

•       Good English skill both written and oral is must.

良好的英语语言能力，包括口语、书写。

•       Good planning and communications skills.

良好的业务规划及跨部门沟通能力。

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