Associate Product Manager

7 months ago


Beijing, China Bayer Full time

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Associate Product Manager 

YOUR TASKS AND RESPONSIBILITIES

Make marketing strategies independently in respective products or indication. Collect and analyze market intelligence data, identified customers’ needs through adequate market research findings and translate them intomarketing strategy proposals and suggested action plans; Define and drive the annual marketing plans and provides input on long-term development plans and new product development opportunities Manages and controls approved P&L budget, related product strategies and marketing plans in specific market; Design and implement product plans through the sales force and other internal functions i.e. medical, regulatory and manufacturing in order to coordinate cross-functional actions and responsibilities and executes plans in a timely and optimal manner in accordance with agreed milestones, standards and objectives; Work closely with Regional Marketing Manager and other brand team on daily basis to ensure the alignment with the nation marketing brand plan covering regional needs; Guide and manage advertising and media suppliers and executes regular quality checks on the deliverables through ongoing field feedback and alignment with corporate standards; Ensures his/her individual actions are aligned with Bayer’s LIFE values, relevant compliance guidelines and other company regulations

WHO YOU ARE

Bachelor degree and above with medical related majors More than 2 years experience in sales and marketing management in pharmaceutical industrial International working experience and network Medical and pharmaceutical related knowledge of relevant market segments Strong strategic initiative Strong leadership and influence power Marketing related competencies

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