Trade Marketing Assistant Manager, wholesaler/eB2B/RCD

5 months ago


Xi'an, China PepsiCo Full time
Overview

The change scope of this role is to better catch channel transformation trend of being more diversified and segmented and deliver business incremental by dedicated regional channel plan cascading, tracking and evaluation

Responsibilities

Support BU channel guidance and plan cascading and landing

Translate Quarterly BU playbook plan into MU landing plan and cascade to field sales teams. Responsible for PGSB Merchandising Standard cascading and execution improvement Ensure accurately & timely communication flow with field force on initiatives, final plans & support Ensure accurately & timely communication flow with BUTM on execution feedbacks and regional market feedbacks.

Support NPD/Packs launch plan in MU

Understand BUTM NPD/Packs plan and lead MU level cascading Own by MU NPD/Pack forecast accuracy and early offtake reading

 Co-work with GTM team about MU initiated distributor plan and landing

Explore regional distributor insight; Develop regional based distributor plan and track and review

Support MU initiated channel plan and landing

Explore regional channel & shopper insight; Develop regional based channel plan in Small format and track and review Qualifications University graduate or above, major in Marketing is a plus Understand business and frontline operations Capable of working under pressure Ownership, agility, fast learning, fast iteration Motivation to learn about emerging trends and business model.

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