BRIONI China digital commerce

Found in: Talent CN S2 - 1 week ago

Shanghai, China BRIONI (SHANGHAI) TRADING LTD Full time

Description

About us

Founded in Rome in 1945, Brioni is a legendary menswear luxury House. In addition tits state-of-the-art bespoke service, Brioni offers unparalleled, made in Italy, ready-to-wear, leather goods, shoes and accessories, both for formal- as for leisurewear. The foundation of the House’s identity is its unique sartorial tradition combined with an effortless ideal of elegance. As part of the global luxury group Kering, we are committed to ‘empowering imagination’ in a sustainable manner and encouraging our employees to flourish. Join our passionate journey and fulfil your potential and creativity.

Your opportunity

Your mission is to play a vital role in the expansion plans of Brioni in Greater China, both via digital commerce as well as via digital marketing, e-PR & CRM activities. You will be a key player for the set-up of the Brioni digital presence in China, the development of an online merchandising and digital marketing and CRM strategy in close collaboration with local and central functions. You will develop the online customer journey for brand awareness and discovery, product exploration, sales conversion and after-sale. You will identify strategic opportunities based on market insights and peer networking. You will be driving the development and execution of e-CRM in China to enrich engagement and customer experience via different digital touch points, and in alignment with the worldwide CRM strategy. The role is integral to the overall success of the House’s development plans.

Responsibilities

Drive as the local lead the functional and technical evolution of Brioni digital commerce in China

Defining alongside the WW E-Commerce Manager the web and tech development roadmap for the WeChat mini-programme and the brioni.cn, the planning of the releases and the allocation of budget and resources needed. Own the project management of technical upgrades and the release of new features, taking care of the initial briefs and parties onboarding, the management of the project pipeline, the design and implementation of UATs, the go-live and ensuring the efficient launch of the projects. Providing punctual project management reporting, keeping the stakeholders informed and managing the relation with all the parties involved in the projects managed. Act as the prime testing agent for all digital commerce platforms and report on quality assurance issue. Act as Brioni representative with local partners and implement headquarters digital strategy. Manage the development and the evolution of web analytics and digital behavioural analysis tools, and of financial and stock management BI systems.

Manage and coordinate the digital commerce and marketing activities

Monitor effective order fulfilment liaising with operations and retail teams and determine the optimal online product assortment and merchandising techniques. Localize the global content strategy in cooperation with global marketing and eCommerce. Own the publication calendar and cross-functional coordination of different teams to prepare assets and translations, and ensure a timely publication of products, catalogue variations, prices updates, markdowns, special events, and editorial contents. Manage the e-commerce CMS, the OMS and the PIM/DAM to implement new pages, update website menu and navigation, home page and services pages, and products data. Manage the omnichannel features as reserve in store, store locator, etc. Own the execution of digital marketing activities on WeChat, Baidu, SMS, MMS and email marketing campaigns, planning the deliveries, the contents production, the creation of coordinated galleries within websites and apps, optimizing products display and SEO, along with the supporting external agencies. Analyze and recommend the trends in the E-Commerce and Digital environment, leveraging on Kering Brands best practices, benchmarking competitors tech and web solutions and proposing evolutions for the Brioni digital presence.

Identify and implement tactics for continuous improvements

Identify opportunities and implement tactics to drive growth based on consumer insights, market research, customer feedback and digital analytics. Conduct quarterly UX/UI assessment and benchmark of competitors’ landscape. Alert on legislation evolutions leveraging Kering guidelines. Optimize order fulfilment processes with retail operations for improved efficiency and UX.

Drive CRM the local digital CRM agenda

In collaboration and alignment with central CRM functions, develop client data analysis insights, merging offline and online channels such as from Brioni boutiques, WeChat mini programme and the Brioni website. Suggest how to successfully adapt global CRM strategies for recruitment and retention for Greater China, execute these strategies and develop useful insights on their performance, to make improvements for next strategies. Align in these activities with central CRM function. Optimize CRM mechanisms and be responsible for KPI’s such as repeat, retention, activation, recruitment, churn rate, annual spending, AOV on digital commerce channels. Collaborate with the PR & Marketing department on integrated e-marketing and CRM campaigns in line with each major product campaign to meet measurable KPIs & deliverables.

Support retail marketing and e-PR

Support on the big shopping occasions, key events and other promotions in store/shopping mall, by leveraging and tying in landlords’ marketing calendar and resources to enhance brand in-mall awareness and to-store traffic. Assist in managing official social account with the agency (Wechat, Weiband RED) Regular pitching to generate the coverage especially on social and digital platforms. Assist in celebrities and KOLs content creation for e-PR amplification. Collaborate with all corporate and retail team to ensure that both online and offline marketing activities are in line with commercial needs. Drive the new launches marketing planning and execution among owned social & digital channels and paid media by coordinating the cross functions with E-commerce, PR, store and merchandising. Liaise with agencies and suppliers for digital communications project and events execution. Identify the potential digital market opportunity and come up with action plan through regular competitor review and market intelligent research.

Profile

Bachelor’s degree in marketing, business, communications or similar field Minimum 5 years’ experience in digital marketing, CRM, e-commerce and marketing. Sensitivity to luxury Experience with WeChat mini-program management and advertising Strong project management skills with acquired methodology Demonstrated experience and creativity in digital marketing campaigns and promotions Passionate, initiative taker, able to multi-task and work against deadlines Strong quantitative and analytical skills Previous experience of headless eCommerce and reporting tools is a plus Fluent in English and Mandarin, spoken and written

Why work with us?

This is a fabulous opportunity to join the Brioni adventure and to actively contribute to the development of the business by becoming part of a thriving House in a global Luxury Group that offers endless possibilities to learn and grow.

Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.

Job Type

Contractor

Start Date

2024-04-30

Schedule

Full time

Organization

BRIONI (SHANGHAI) TRADING LTD

  • E-commerce and Digital Manager

    Found in: Talent CN S2 - 2 weeks ago

    Shanghai, China Coty Full time

    RESPONSIBILITIES As our Digital & E-Commerce Manager , you are responsible for developing Coty’s online sales together with its Travel Retail partners with a clear focus on TR China markets. Reporting to Digital and Ecommerce Director for APAC, you will together set the growth strategies and optimize the complete shopper journey from awareness to...

  • E-commerce and Digital Manager

    Found in: Talent CN S2 - 2 weeks ago

    Shanghai, China coty Full time

    RESPONSIBILITIES As our Digital & E-Commerce Manager , you are responsible for developing Coty’s online sales together with its Travel Retail partners with a clear focus on TR China markets. Reporting to Digital and Ecommerce Director for APAC, you will together set the growth strategies and optimize the complete shopper journey from awareness to loyalty....

  • KERING E-Commerce Solution Manager

    Found in: Talent CN S2 - 1 week ago

    Shanghai, China Kering Investment Management Group Co., Ltd. Full time

    Description About us A global Luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods, Jewelry: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin, Ginori 1735 as well as Kering Eyewear and Kering Beauté. By placing creativity at the heart of...

  • Digital Commerce Engineer

    Found in: Talent CN S2 - 1 week ago

    Shanghai, China emerson Full time

    Job Summary The role will involve engagement with key accounts for customer’s digital integration, digital interactions in collaboration with the region sales teams and other relevant collaborators, and act as the human point of contact behind the digital relationship. As the main sales point of contact with the dedicated account, the Digital...

  • E-commerce Development Manager

    Found in: Talent CN S2 - 1 week ago

    Shanghai, China Hermès Full time

    Job Summary The E-Commerce Development Manager is essential in spearheading the growth of e-business across China. In this strategic capacity, the manager oversees the entire e-commerce spectrum, from identifying opportunities to developing innovative strategies. This role involves leading multifunctional projects, enhancing our user experience, and...

  • E-commerce Assistant Brand Manager

    Found in: beBee jobs CN - 7 days ago

    Shanghai, Shanghai, China BASF SE Full time

    = Objectives =The position will be responsible to ensure the successful implementation of the go-to-market strategy for online channel for Agriculture Solutions in China. Drive and execute the brand building and promotion of e-commerce products to achieve business growth and sales objectives.= Main Tasks = Develop and implement online business strategies to...

  • Digital Account Manager 数字客户经理

    Found in: Talent CN S2 - 1 week ago

    Shanghai, China DIGITAL LUXURY GROUP, DLG SA Full time

    As Digital Account Manager at DLG (Digital Luxury Group), your role will be to design, plan and coordinate the execution of unique digital marketing strategies in the fields of Social Media, E-commerce and Social CRM in China.    In this role you will: Act as the key contact person for the client at DLG, carrying out daily, ongoing relationship...

  • E-commerce Assistant Brand Manager

    Found in: beBee S CN - 4 weeks ago

    SHANGHAI, China BASF SE Full time

    = Objectives = The position will be responsible to ensure the successful implementation of the go-to-market strategy for online channel for Agriculture Solutions in China. Drive and execute the brand building and promotion of e-commerce products to achieve business growth and sales objectives. = Main Tasks = • Develop and implement online business...

  • E-commerce Assistant Brand Manager

    Found in: beBee S CN - 3 weeks ago

    SHANGHAI, China BASF SE Full time

    = Objectives = The position will be responsible to ensure the successful implementation of the go-to-market strategy for online channel for Agriculture Solutions in China. Drive and execute the brand building and promotion of e-commerce products to achieve business growth and sales objectives. = Main Tasks = • Develop and implement online business...

  • Assistant E-Commerce Manager for KOL

    Found in: Talent CN S2 - 1 week ago

    Shanghai, China Coty Full time

    GLOBAL JOB TEMPLATE Assistant E-commerce Manager for KOL This is a unique role with a genuine opportunity to make an impact. RESPONSIBILITIES As our Assistant E-commerce Manager for KOL, you are responsible for supporting the E-commerce sales growth throughout China and be responsible for revenue and profit targets achievement. Your main focus...

  • Senior Digital Account Manager 资深数字客户经理

    Found in: Talent CN S2 - 1 week ago

    Shanghai, China DIGITAL LUXURY GROUP, DLG SA Full time

    As Senior Digital Account Manager at DLG (Digital Luxury Group), your role will be to design, plan and coordinate the execution of unique digital marketing strategies in the fields of Social Media, E-commerce and Social CRM in China. In this role you will: Act as the key contact person for the client at DLG, carrying out daily, ongoing relationship...

  • Assistant E-Commerce Manager for KOL

    Found in: Talent CN S2 - 1 week ago

    Shanghai, China coty Full time

    GLOBAL JOB TEMPLATE Assistant E-commerce Manager for KOLThis is a unique role with a genuine opportunity to make an impact.  RESPONSIBILITIES As our Assistant E-commerce Manager for KOL, you are responsible for supporting the E-commerce sales growth throughout China and be responsible for revenue and profit targets achievement.  Your main focus :  KOL...

  • Digital Marketing Executive

    Found in: Talent CN S2 - 1 week ago

    Shanghai, China AVIAREPS Full time

    Your Mission: Develop editorial and visual content on Chinese social media (WeChat, Weibo) Design content calendars, strategy and execution plans Run engagement and incentive driven campaigns on social media Recommend new ideas to clients to upgrade their digital experiences through social, campaigns, e-commerce, CRM, etc. Conduct comprehensive...

  • Senior Manager, Digital

    Found in: beBee S CN - 3 weeks ago

    Shanghai, China Danaher Corporation Full time

    Be part of something altogether life-changing! Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies. At Cytiva you will be...

  • Senior Manager, Digital

    Found in: beBee S CN - 3 weeks ago

    Shanghai, China Danaher Corporation Full time

    Be part of something altogether life-changing! Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies. At Cytiva you will be...

  • Senior Manager, Digital

    Found in: beBee jobs CN - 1 week ago

    Shanghai, Shanghai, China Danaher Corporation Full time

    Be part of something altogether life-changing Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.At Cytiva you will be able to...

  • Business & Digital Analyst (Agriculture Solutions)(004761)

    Found in: beBee S CN - 3 weeks ago

    SHANGHAI, China BASF SE Full time

    = Objectives = One of the key priorities of Agriculture Solutions Business Unit's growth plan Commercial Excellence. The objectives of the role including to investigate and invest in improving customer experience, business models efficiency and equipping the teams. The role will be fully focused on providing strategy support and statistical analysis to...

  • Senior Manager, Digital

    Found in: beBee S CN - 3 weeks ago

    Shanghai, China Danaher Full time

    Be part of something altogether life-changing!Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.At Cytiva you will be able to...

  • Senior Manager, Digital

    Found in: beBee jobs CN - 1 week ago

    Shanghai, Shanghai, China Danaher Full time

    Be part of something altogether life-changingWorking at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.At Cytiva you will be able to...

  • Business & Digital Analyst (Agriculture Solutions)(004761)

    Found in: beBee jobs CN - 1 week ago

    Shanghai, Shanghai, China BASF SE Full time

    = Objectives =One of the key priorities of Agriculture Solutions Business Unit's growth plan Commercial Excellence. The objectives of the role including to investigate and invest in improving customer experience, business models efficiency and equipping the teams. The role will be fully focused on providing strategy support and statistical analysis to...