Director Sports Marketing, Running

Found in: Talent CN S2 - 1 week ago

Shanghai, China adidas Full time

Purpose & Overall Relevance for the Organisation:

 

 

Scout, Secure and Manage the best multi-sports asset portfolio to support the overall Brand Mission: Be the Best Sports Brand in the World.

 

He/she will achieve this mission by:

  • Creating Running and Outdoor Sports Marketing Vision for GCA and provide input on Social Media Brand Communication
  • Constructing an annual sports marketing plan with global objectives which is locally relevant, and supports the GCA business plans
  • Consistently and creatively communicating brand messages, values, and image
  • Developing and optimizing partnerships within GCA

 

Key Responsibilities:

 

Planning

  • Develop sports marketing strategies and plans for running & outdoor categories aligned with GCA business strategies and in line with global guidelines.
  • Develop comprehensive Sports Marketing Vision for GCA Plan + Annual Sports Marketing plans with detailed MWB spend allocations (e.g., Player Retainer fees, player bonus, product costs, federation sponsorships fees, junior development programs, etc.)
  • Working with Product & Marketing teams, support all major product initiatives via Player validation, Social Media, Events, etc.
  • Develop and drive unique marketing activities that support the business goals
  • Manages product and service plans and leads team to provide world class/best in class service to assets

 

Financial

  • Develop and manage Sports Marketing Working Budget for assigned category
  • Control and maximize the use of MWB and T&E budget within the approved levels.
  • Focus investments around highest ROI or Brand value

 

System and Processes

  • Negotiate and executes contracts, strategic alliances, events, product procurement, delivery, service to and the assets.
  • Work closely with Finance, Legal, and Operations on processes to service our assets effectively and accurately
  • Develop the procedures and systems to control and track the distribution of promotional products

 

KPI:

  • Effective use of assigned budget
  • Manage execution and close year at budget
  • Brand value index for Tour is increasing

 

Knowledge, Skills and Abilities:

 

  • Fluent in English & Mandarin

 

Requisite Education and Experience / Minimum Qualifications:

 

  • 12-15 years of experience in marketing required.
  • Bachelor degree required and advanced degree in business or related fields preferred
  • A passion for and an understanding of SPORTS
  • Strong communication, influence skill and leadership
  • Good analysis and computer skill
  • Microsoft Office: Advanced
  • English: Advanced
  • Local Language: Fluent

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