Senior Manager Marketing Community, RN
2 weeks ago
Develop, support and manage key initiatives across the SPOMA Community function to achieve GCA’s top SPOMA priorities
He/she will achieve this mission by:
Driving and guiding initiatives on Running and Outdoor community in planning, execution and tracking of projects with specific emphasis on grassroots platforms to connect with our target consumers Providing deep-dive support on select SPOMA Community initiatives with value-added analysis Communicating with GCA SPOMA management regarding initiative progress, risks, and recommended future actionsKey Responsibilities:
Planning
Coordinate and manage initiative development, planning and prioritization processes across Community RN & OD and cross functional stakeholders Engage with SPOMA leadership team & aChina senior management to identify priority initiatives and formulate key action plans to execute Drive and guide key objectives for the aligned priority initiatives, develop detailed plans and define & deliver against key KPIs Ensure project objectives are aligned with strategic direction of the organization Executes precisely the sports marketing strategy as it relates to the overall Marketing PlanManagement
Influence category and cross functional stakeholders to secure full engagement for each identified initiative Manage and guide the Community RN/OD strategic project initiatives life-cycle from start to finish Proactively recommend and align on additional support to be provided Work with all initiative stakeholders to build high quality and constructive project updates for SPOMA leadership and senior management review Act as liaison and communication bridge and the marketing cross functions to build alignment on initiative direction and priorities Proactively share best practices and escalate any potential issues, risks and new opportunities identified Manages the execution, monitoring and reporting of all programs/events around the previously identified initiativesFinancial
Maximizes and follows the exact plan of the sports marketing budget according to the execution of the Marketing Plans/Sports Marketing strategy Develops the budgetary plan for identified SPOMA Community strategic initiatives Maximizes use of budget and ensures maximum return on financial investment Assumes responsibility for T&E budgetSystems and Processes
Provide active process management and value-added analysis across the following as it relates to identified SPOMA Community strategic initiatives: New or custom process & program development Ad-hoc data analysis and insight to support negotiations and securing of partnerships Heavy cross-functional alignment and management Prepare regular updates to SPOMA leadership team (cross categories) on overall initiative progressPeople Management
Provide SPOMA leadership team & aChina senior management with objective perspective on progress, priorities and directions while managing their expectations Provide advice and feedback to key stakeholders (both internal and external) to ensure high quality, timely execution Act as communication bridge across the SPOMA function to build alignment on initiative direction and priorities, and proactively escalate any potential issues, risks and new opportunities identified Provides strong leadership for horizontal as well as vertical reports Provides coaching & feedback to cross functional team members Generates a high level of teamwork between all DepartmentsOthers
Other job-related work assigned by supervising managerKPIS
Lead and drive the adidas brand as the brand-of-choice Assure the successful implementation of grassroots events and programs Ensure our grassroots platforms provide measurable ROI value to “pull” sales Demonstrate disciplines in planning, timelines, deliverables and presentations within aChina standardsKey Relationships:
External RN & OD communities Adidas Runners community AR Global SPOMA RN/OD lead Asset Services Team Head of SPOMA BU Heads (as it pertains to specific SPOMA initiatives) VP/Brand Communications VP Government Relations Finance LegalKnowledge, Skills and Abilities:
Manage Business (Processes and Projects) Results Orientation Influencing Others-
Senior Manager Marketing Community, RN
2 months ago
Shanghai, Shanghai, China Adidas Full timeDevelop, support and manage key initiatives across the SPOMA Community function to achieve GCA's top SPOMA prioritiesHe/she will achieve this mission by: Driving and guiding initiatives on Running and Outdoor community in planning, execution and tracking of projects with specific emphasis on grassroots platforms to connect with our target consumers ...
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Senior Manager Marketing Community, RN
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Shanghai, China adidas Full timeDevelop, support and manage key initiatives across the SPOMA Community function to achieve GCA’s top SPOMA priorities He/she will achieve this mission by: Driving and guiding initiatives on Running and Outdoor community in planning, execution and tracking of projects with specific emphasis on grassroots platforms to connect with our target...
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