Marketing / Communications

2 weeks ago

Shanghai, Shanghai, China tesa Full time

What you will do

Communication Strategy & Planning

Deep insight about business unit's go-to-market strategy, develop the short-term to long-term marketing communication strategy to influence BU marketing strategy bilaterallyDevelop, execute and excellence the comprehensive marketing communication plan based on marketing communication strategyCreate the BU marketing communication roadmap, identify and implement relevant online and offline touch points to effectively reach the target audienceEstablish and maintain good relationship with internal key customers and stake holders to ensure collaboration and buy-in

Brand & Product Communication

Create engaging content that aligns with the customer journey, focusing on generating awareness and nurturing prospects. Ensure content excellence across all channels, including ecommerceLead and manage integrated campaigns to support the business development of the business unitTake the initiative to lead the coordination of cross-functional efforts for integrated campaign/event deployment and achieve business goals, market education/nurturing, lead generation or create awareness, manage annual budget with BU marketingTake the lead to collaborate with the BU marketing, digital, and ecommerce teams to develop a seamless digital customer experience that generates qualified leads and engages existing customers. Leverage marketing automation tools for improved efficiencyDevelop and excellence sales tools, such as brochures or digital tools (e.g., Mini program), lead the cross-region/BU promotion of good practice/toolsAct as the expert in the global MarCom community, lead and manage global or multi-regional marketing communication projects

Events Management

Conduct data analysis to gather insights and make data-driven decisions for all marketing activities, expert for industry trends to generate initiatives based on market trend analysis globally and locallyLead and drive the customer, 3rd-party and cross-region/BU events

What you will need

Education Background

Bachelor degree and above, major in Marketing or Communication related will be a plus

Skills/Capabilities/Working Experience Requirement

Min 5 years of working experience in communication or marketingWorking experience in public relationship or government affair is preferredExcellent speech and structured presentation skills, capability to communicate, cooperate and influence across departmentsExcellent ability in coordination and quick reaction and excellent interpersonal and negotiation skillsExcellent skills in event and activity organization and managementExcellent in MS office, good at Excel and PowerPointHighly self-motivating, open minded and hands-on attitudeGood sense for public relationship and public risk management

Languages, Certificates and Skills

Excellent English communication skill in written and oralGerman language is a plusSolid working experience in project management

Other Requirements

Business travel is needed, should be flexible to travel occasionally

What you can expect

At tesa, we create adhesive solutions that improve the work, products and lives of our customers.

How we do it? At tesa, we dare to create Therefore, we team up, we challenge ourselves and we set the pace. But we don't just do that somehow. We act responsibly and always focus on our customers. Because only then we are able to achieve our goals and continuously improve our results.

We are an Equal Opportunity Employer and regard diversity as important for our long-term success. We expressly reject all forms of direct and indirect discrimination. All qualified applicants will be equally considered for employment regardless of their national origin, background, personal preferences and believes.

By applying you consent for the use of your resume for future opportunities within tesa.

If you want to find out more about tesa please visit us on our corporate web-page and social media.Attractive remuneration(annual bonus, allowance, supplementary provident fund)International work experience, cross-departmental career opportunitiesFlexible working cultureTraining and development program tailored to your needsExciting and varied corporate activities

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