Marketing Communications Specialist II

4 weeks ago


Shanghai, Shanghai, China Thermo Fisher Scientific Full time

Job Description

Role Responsibilities:

  • Research and identify new market trends, media resources, and innovative marketing activities to attract potential leads mainly through offline initiatives
  • Achieve lead generation targets to drive vertical sales growth and team objectives
  • Identify and target potential market segments while utilizing available resources to meet commercial goals
  • Gain deep market insights through KOL communication, engaging with potential customers, and establishing customer preference
  • Independently plan, execute, and evaluate marketing campaigns within a specific vertical market
  • Collaborate effectively with marketing and commercial teams
  • Manage external vendors, establish strong relationships with industry associations
  • Create local marketing materials such as brochures, presentations, and flyers in alignment with product manager's strategies
  • Handle budgeting and monitor KPIs

Minimum Requirements/Qualifications:

  • Bachelor's degree or higher, preferably in Marketing or a related field
  • Minimum of 5 years of marketing experience in B2B companies or PR agencies
  • Demonstrated organizational and leadership skills; Team management experience is a plus
  • Ability to work autonomously under tight deadlines
  • Excellent communication and interpersonal abilities
  • Expected travel involvement: 30%-40%
  • Understanding of compliance regulations


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