Marketing Communications Specialist II
4 weeks ago
Job Description
Role Responsibilities:
- Research and identify new market trends, media resources, and innovative marketing activities to attract potential leads mainly through offline initiatives
- Achieve lead generation targets to drive vertical sales growth and team objectives
- Identify and target potential market segments while utilizing available resources to meet commercial goals
- Gain deep market insights through KOL communication, engaging with potential customers, and establishing customer preference
- Independently plan, execute, and evaluate marketing campaigns within a specific vertical market
- Collaborate effectively with marketing and commercial teams
- Manage external vendors, establish strong relationships with industry associations
- Create local marketing materials such as brochures, presentations, and flyers in alignment with product manager's strategies
- Handle budgeting and monitor KPIs
Minimum Requirements/Qualifications:
- Bachelor's degree or higher, preferably in Marketing or a related field
- Minimum of 5 years of marketing experience in B2B companies or PR agencies
- Demonstrated organizational and leadership skills; Team management experience is a plus
- Ability to work autonomously under tight deadlines
- Excellent communication and interpersonal abilities
- Expected travel involvement: 30%-40%
- Understanding of compliance regulations
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