Marketing Communication Manager

2 weeks ago

Shanghai, Shanghai, China Abbott Full time

Primary Function

职责概述

Responsible for lead marketing communication and collaterals for all products and events. Propose and implement the marketing communication plan. Interact with internal and external organizations to ensure effectiveness of communication for product promotion and events.

Major Responsibilities

主要职责

Working with commercial team to develop & execute national advertising champion, schedule, and program; Manage trade shows, logistics & press release while working with vary organizers, service suppliers and media representatives, to ensure corporate image, public relation, promotion effectiveness would be addressed; Review and evaluate cost-effective or other success measures for events and recommend strategies in using platforms; Analyze macro and competitor digital strategies and aligned company strategy to recommend and develop digital strategies, tactics and projects that will amplify social presence, engagement, and brand awareness; Take responsibility for Abbott Diagnostics WeChat, webinars operations and digital tools development; Manage the digital contents in calendar and track performance and recommend on-line media to support content expansion; Execution of Translational Medicine Program; Assume active roles to communicate with each office and the dealer network to ensure sales materials, collaterals, electronic communications, and event arrangement are appropriate scheduled and reached to each stakeholder.

Requirement(education, background,etc)

要求

Bachelor's degree in marketing, business, communications, or a related field is required; Minimum 5 years' relevant working experiences in marcom and digital; Requires excellent written and verbal communications and PowerPoint file making skills; Ability to effectively work under tight schedule and manage projects independently. Resourcefulness in solving problems. Excellent people skills and an enthusiastic spirit. Strong interpersonal skills and keen attention to details. Translational Medicine Program experience will be preferred

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