Communication Manager

2 weeks ago

Shanghai, Shanghai, China Henkel Full time

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE
  • Key contributor to drive brand-consumer communication and engagement that enhance brand visibility, foster high engagement, drive business growth.
  • KeyResponsibilities

  • Social Media & PR Strategy & Planning
  • Lead, align and execute social media strategy and comprehensive influencer marketing strategies that align with overall marketing objectives, focusing on brand consideration and driving key brand initiatives, from planning to execution, in compliant with corporate brand communication goals and guidelines.
  • Develop and execute PR strategies. Manage dynamic consumer-facing initiatives, including new store openings, new product launches, brand moments, community events, and other on-brand media opportunities, etc.
  • Social Consumer Study
  • Regularly monitor social media trends, market insights, explore new social media platform, social listening tools, and competitor information acquirement.
    Social Media Management.
  • Manage brand owned social platform WeChat, Weibo, Red, DouYin with the help of social agency.
  • Scout, evaluate, and onboard influencers, content creators, and brand ambassadors who resonate with our brand values and can contribute to our marketing goals.
  • Build solid and trackable social KOL/ KOC measurement standard to ensure the success of influencer marketing for the whole group.
  • Work closely with brand team, commercial team,and EC dept. to ensure smooth campaign delivery and accelerate internal workingefficiency.
  • IndividuallyTasks (Time in %)

  • Strategy & Planning & Study. (30%)
  • Social media and KOL management.(50%)
  • Activation delivery across team.(10%)
  • PR related.(10%)
  • What the Role CanOffer You

  • A genuine opportunity to make an impact with comprehensive social and media strategical leadership.
  • working in a fast-paced, diverse, andinternational environment.
YOUR SKILLS
  • Bachelor's degree in public relations, Communications, Marketing, or related field. Master's degree preferred.
  • Strong copywriting and presentation skills with a keen eye for detail and creativity.
  • Strong logical thinker.
  • Work proficiency in both spoken and written English.
  • 5+ yrs of digital media experience with strong presence & expertise in KOL/ KOC and social media management.
  • Beauty industry experience is preferable in agency/ brand. experience in managing social MCN agencies is preferable
  • Practical experience in plan, executing influencer marketing campaign in but not limited to Red, WeChat, Weibo, DouYin & Bilibili.
  • Experience in other digital media is preferablebut not a must including EC media, Digital Display, Search & offline OOH.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

  • Communication Manager

    2 weeks ago

    Shanghai, Shanghai, China Henkel Full time

    China, Shanghai, Henkel Consumer BrandsCommunication ManagerAt Henkel, you have the chance to build on a strong legacy and prominent positions in both industrial and consumer businesses to rethink and enhance life every day. If you enjoy challenging the norm, join our global community of over 50,000 innovators. In the Henkel Consumer Brands teams, we are...

  • Game Community Manager

    2 weeks ago

    Shanghai, Shanghai, China eChinaCareers Full time

    We are looking for an experienced, enthusiastic game community manager to develop and grow our player-focused community. The ideal candidate connects communications, content, social media, memes, moderation, and influencer relationships. They will craft cohesive community plans and shape the community effectively.Job responsibilitiesOversee content strategy...

  • Marketing Communication Manager

    2 weeks ago

    Shanghai, Shanghai, China Abbott Full time

    Primary Function 职责概述 Responsible for lead marketing communication and collaterals for all products and events. Propose and implement the marketing communication plan. Interact with internal and external organizations to ensure effectiveness of communication for product promotion and events. Major Responsibilities 主要职责 Working...

  • Communications Associate Manager

    4 weeks ago

    Shanghai, Shanghai, China Danaher Full time

    In this role, you will have the opportunity to: · Assist Corporate Communications Lead to build brand strategy and annual brand plan ensuring seamless alignment with corporate business objectives· Develop and implement innovative and effective brand campaigns to play a lead role in generating Danaher brand awareness in collaboration with communications and...

  • Business Communications Manager

    2 weeks ago

    Shanghai, Shanghai, China ABB Full time

    Business Communications ManagerJoin the ABB team and be part of a global initiative to drive the transformation of society and industry towards a more sustainable future. At ABB, diversity and inclusion are at the core of our mission. Together, we celebrate and embrace individual differences across gender, LGBTQ+, abilities, ethnicity, and generations.As a...

  • Business Communications Manager

    4 weeks ago

    Shanghai, Shanghai, China ABB Full time

    Business Communications ManagerJoin the ABB team and be part of a global initiative to drive the transformation of society and industry towards a more sustainable future. At ABB, diversity and inclusion are at the core of our mission. Together, we celebrate and embrace individual differences across gender, LGBTQ+, abilities, ethnicity, and generations.As a...

  • Communication Solution Manager

    1 week ago

    Shanghai, Shanghai, China Mercer Full time

    Work within the Mercer Marsh Benefits' (MMB) Marketing & Operations team to develop and execute content strategy for major business marketing and communications campaigns from planning, message development, copywriting to a high-quality, brand-compliant multi-media and multi-channel assets production and delivery.Work closely with internal stakeholders...

  • Business Communications Manager

    4 weeks ago

    Shanghai, Shanghai, China ABB Full time

    Business Communications ManagerTake your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are...

  • Senior Manager Marketing Community, RN

    2 months ago

    Shanghai, Shanghai, China Adidas Full time

    Develop, support and manage key initiatives across the SPOMA Community function to achieve GCA's top SPOMA prioritiesHe/she will achieve this mission by: Driving and guiding initiatives on Running and Outdoor community in planning, execution and tracking of projects with specific emphasis on grassroots platforms to connect with our target consumers ...

  • Assistant Manager Brand Communications, Sportswear

    4 weeks ago

    Shanghai, Shanghai, China adidas Full time

    We are seeking a young & dynamic Assistant Brand Communication Manager to join our marketing team. Direct reporting to the Director of Brand communication Sportswear & NEO, the ideal candidate will be responsible for supporting development of SPW lifestyle running strategy to enable SPW growth in lifestyle running & running segment. He/she will be part of...

  • Director Communications

    2 weeks ago

    Shanghai, Shanghai, China Unilever Full time

    Business ContextWe are at a turning point with a new Business Unit General Manager on board since February 2024 and a clear need to boost our performance culture to fuel our growth and unleash the Business Unit's full potential. If you're up for this challenge, keep reading!Main Purpose of the RoleDefine and drive local implementation of the Ice Cream...

  • Marketing / Communications

    2 weeks ago

    Shanghai, Shanghai, China tesa Full time

    What you will do Communication Strategy & Planning Deep insight about business unit's go-to-market strategy, develop the short-term to long-term marketing communication strategy to influence BU marketing strategy bilaterallyDevelop, execute and excellence the comprehensive marketing communication plan based on marketing communication strategyCreate the BU...

  • Communication Specialist

    4 weeks ago

    Shanghai, Shanghai, China ABB Full time

    Communication SpecialistTake your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on...

  • Dir-Marketing Communications

    4 weeks ago

    Shanghai, Shanghai, China Marriott International Full time

    Job Number Job Category Sales & MarketingLocation Le Méridien Shanghai Minhang, 3199 Caobao Road, Shanghai, Shanghai, China VIEW ON MAP Schedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementJOB SUMMARY The Director of Marketing Communications is responsible for the planning, direction, control, and coordination of all communication...

  • Communications Consultant

    2 weeks ago

    Shanghai, Shanghai, China Cision Full time

    Cision聘用了科技行业最聪明、最热情的人们。我们非常欢迎您加入我们不断发展的团队我们通过培训和专业发展对我们的员工进行投入,持续支持您实现您的职业目标。对我们来说,衡量我们成功的最重要标准是您的成功。 Primary Duties & Responsibilities: ·Focus on new business sales...

  • Mgr-Science and Communication

    4 weeks ago

    Shanghai, Shanghai, China Beiersdorf Full time

    Your Tasks Support the Regional Face and Men Care project pipeline building Lead the development of science communication strategy for new product launches, life cycle management and relaunches offline and online Educate Marketing & Sales on skin science, active ingredients, technologies, and products Play as critical contributor for skin science...

  • Social Community Specialist

    2 weeks ago

    Shanghai, Shanghai, China Razer Full time

    Join Us as a Social Media Specialist at a Leading Gaming Company! Job Responsibilities: Play a crucial role in enhancing the organization's reputation and managing communication channels effectively. Develop and execute social media strategies to boost brand awareness and engagement on official social media accounts like Weibo and WeChat. Create, curate,...

  • Senior Manager Brand Communications, adidas Sportswear

    2 weeks ago

    Shanghai, Shanghai, China Adidas Full time

    This role is crucial for boosting the growth of the adidas Sportswear brand and establishing it as a top player in the sportswear industry.The selected candidate will lead the brand equity creation process with a strategic focus on narrative development, consumer insights, asset creation, and integration into IMC campaigns that make a real impact on the...

  • Social Community Specialist

    2 weeks ago

    Shanghai, Shanghai, China Razer Full time

    Job Responsibilities/ 工作职责 : The Role is playing a pivotal role in enhancing our organization's reputation, managing communication channels effectively, and ensuring alignment with our strategic objectives. Creativity, strategic thinking, and ability to foster positive relationships will be essential in driving our PR initiatives forward.Essential...

  • Community Operation Intern

    2 weeks ago

    Shanghai, Shanghai, China General Motors Full time

    Job Description Mainly providing support for community data export, performing data analysis and maintenance, and preparing daily/monthly operation reports with appropriate follow-ups Collaborating closely with external agencies on operation data/report-related matters Coordinating community administrative tasks such as managing operation processes,...