Assistant Manager Brand Communications, Sportswear
4 weeks ago
We are seeking a young & dynamic Assistant Brand Communication Manager to join our marketing team. Direct reporting to the Director of Brand communication Sportswear & NEO, the ideal candidate will be responsible for supporting development of SPW lifestyle running strategy to enable SPW growth in lifestyle running & running segment. He/she will be part of dynamic team to develop future SPW lifestyle running footwear launch plan.
The candidate will have high exposure of building a robust brand portfolio including adidas Sportswear and Sportswear ecosystem at large.
The candidate will also need to support marketing operational tasks, social & community management.
Key Responsibilities:
- Act as inhouse expert of sports & lifestyle running segment.
- Part of lifestyle running culture & running community.
- Strong story-telling capabilities of sports and culture.
- Connected with running /trend and sneaker community.
- Support PR functional lead of PR related workstream.
- Support Social functional lead of Social related workstream.
- Support operating brand's social media calendar to grow social equity over time.
- Support & manage seasonal brand assets creation & shooting through story telling lens support by creative agency.
- Marathon runner as a plus
Requirements:
- Prerequisite experience in the field of Communications, Marketing, PR
- 4+ years of experience in public relations, brand communications, PR & marketing proven successful track record serving luxury and fashion/lifestyle brand. Prefer brand in-house experience.
- Hands-on experience with brand communications in either an agency or in-house
- Proven ability to deliver high-quality marketing campaigns that align with business objectives.
- Strong written and verbal communication skills in English & Chinese, be presentable under pressure in front leadership team.
- Demonstrate strong interests & creative passion for brand storytelling and content creation.
- Ability to work independently, collaboratively and under tight deadlines.
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