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Shanghai, Shanghai, China adidas Full timePurpose & Overall Relevance for the Organization:Integrate consumer and sports insights into innovative product conceptsImplement the strategic direction for the categoryCollaborate with all creative functions to realize product ideasDevelop product ranges that balance brand image and commercial viabilityKey Responsibilities:Proactively oversee range...
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Senior Designer APP Sportswear
3 months ago
Purpose & Overall Relevance for the Organization:
Create industry leading design solutions for the category, representing the adidas sportswear DNA, in collaboration with Global Creative Direction, Product Marketing & Development
Being an inspirational Senior Designer who is responsible leading a small team creating regionally relevant design solutions for the category.
Key Responsibilities:
• Execute the seasonal strategic direction for the Category according to the overall global seasonal BU Direction and ensure consistency through the APP range
• Conceptualize and design an APP with a stronger emphasis on the Sports Category, translating creative direction and product brief into trend- and consumer-relevant product design
• Drive the creation process of the range inline with the financial targets & key milestones
• Enable, manage and train a highly engaged design team embracing creative and collaborative culture and behaviour and foster the exchange with the global team
• Ensure the correct execution of Corporate Identity branding guidelines and align design executions with legal council
• Create professional level presentations of ideas; from loose sketch to detailed renderings to digital presentation
• Ensure proper handover of product design to the development team. Main duty is to submit all relevant information needed for the development process such as original design, material selection, colour indication, execution information, and trims
• Contribute to seasonal product design direction perspective in collaboration with x-functional partners
• Lead Design Specific Trend Scouting and Consumer Insights proejcts and share with x-functional partners & global teams
Key Relationships:
• CCS GCA Creation Center Director
• CCS Product Marketing
• CCS Development
• GCA BU team (Marketing & Design)
• External partners
Knowledge, Skills and Abilities:
• Profound knowledge of of APP product and design
• Innovative and collaborative leader
• Excellent communication skills
• Collaborative attitude
• High level of initiative and maturity
• Problem solving attitude & can-do personality
• Knowledge and use of Macintosh computer design software/systems (Photoshop, Illustrator)
• Fluent communication in English (spoken and written)
Requisite Education and Experience / Minimum Qualifications:
• Minimum 5 years practical experience in APP design
• First experience in people management