Associate Director，Strategy Planning

2 months ago

Beijing, China Wavemaker Full time

Description

Reporting of the roleThis role reports to (Line Manager’s position).3 best things about the job: You will be working in a unique “integrated” agency with digital, media and creative specialists all under one roof. Puts you on the cutting edge of digital advertising and digital measurement. A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the region Measures of success –In three months: Been up to speed with client’s portfolios/value proposition and able to articulate this confidently Started to build relationships with the key decision makers within the current pipeline Been familiar with all functions in GroupM and well organized the daily routine In six months: Been well recognized by key clients by demonstratingthe digital leadership in terms ofstrategic planning, implementation etc. In 12 months: Had a mature pipeline at each stage of opportunity development Created some client’s additional demands and get further revenue for Wavemaker Improved your team's capability Responsibilities of the role: Develop and build relationships with clients, be a trusted advisor on account requirements. Set viableobjectives and KPIs and recommend/develop measurement methodology against all briefs. Deployment of best-in-class digital implementation across client portfolio. Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies. Campaign strategy & planning, and integration with the wider comms. Assist in training & up-skilling of client account teams. Management, extraction & interpretation of clients’ digital performance data. Delivery of beyond-the-banner high value services, includingdigital workshops; content solutions; performance marketing; social & mobile projects; competitor intelligence services. Sharing of best practice with the wider Interaction community. Conduct regular appraisals with designated team members. What you will need: 6-7 years of digital experience (agency background preferred) An independent, self-driven individual with highly responsible nature Ability to work in a matrix organization, managing complexity and challenges Proven track record on the execution and development of digital strategies for clients Experience in managing media briefs, budgets, and aligning digital strategy with global brand strategy Chinese competency is a must (either Mandarin speaking or read/write Chinese if not spoken fluent Mandarin)  An understanding of China digital space is a major plus.

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