Brand Consultant

3 weeks ago


Beijing, China MetaDesign Full time

主要职责:

品牌策略

概念化且实施洞察力驱动的主次研究(定量和定性的)

分析研究结果并且制定品牌应用策略

分析竞争环境、目标市场和消费者需求, 建立有意义且与众不同的品牌平台

协助针对不同行业和消费者细分市场的新品牌的拓展、品牌的重新定位或者品牌的重新启动

促进品牌传播理念、内容理念、命名理念以及创造性沟通观的发展

针对未来创造性的线上线下应用来制定简报和战略方向

与设计师、项目经理和品牌策划师一道参与创造性的头脑风暴

参与客户洽谈会并协助你的团队成员筹备展示会和研讨会客户管理支持:

支持客户项目通过:

准备与客户会议的预约以及现场参与

支持内部会议,为协调和监控项目资源提供支持

为其他团队成员(比如业务拓展总监,资深品牌顾问,客户总监)为客户准备提案提供支持,这其中包括工作范围的定义,服务费用计算,制定时间表和准备合同

为创作展示和协调预约/截止时间提供支持

在得到直线经理或者部门副总的许可下,执行其他部门管理人员指派的任务

为达到绩效目标而执行的必要的工作

依据需要为团队人员提供帮助

专业技能要求:

企业管理、心理学、社会学或者传播学硕士学位 在洞察力驱动的主次研究以及信息和阐释的目标整合方面富有经验 在机构里面有战略规划与品牌战略的经验 (公司标志/公司设计机构,广告公司,或者商业咨询公司) 在创造性理念的发展、中文宣传文案以及转化品牌策略为沟通方案和观念方面有第一手经验 熟稔中国消费者布局和当地市场规范 具有汽车制造业相关经验的优先考虑 研讨会上能自信表达且能用中英文进行业务陈述 具有优秀的英语沟通能力(说写俱佳)且母语为普通话 具有抗压能力、头脑灵活且思想开明 有自主能动性,积极主动,充满好奇心的思考者,思维模式与做事方法都很清晰明了

联系方式:



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