Marketing Specialist, Music

4 weeks ago

Shanghai, China Riot Games Full time

Marketing Specialist, Music (Contractor) at Riot, like everything else at Riot, is focused on our players and fans. Our philosophy is that the brand at Riot exists to ensure trust, to help inspire interest and to provide meaning for all things that we do - this includes the Riot Brand, our games, esports, and Entertainment.

As a Marketing Specialist, Music (Contractor) on the Riot Publishing team, reporting to the head of Entertainment Marketing, you will partner with our China music distributors and internal Riot teams to lead all music distribution and promotion strategy for our key releases. This role will also be responsible for being the primary bridge and stakeholder for Games Publishing and how music integrates and works to achieve the goals for each Game pillar. You’ll work closely with the LA-based Music Product and Publishing teams, our external partners as well as third-party vendors to bring engaging experiences to the players in China.

You have passion for our games, esports, and music, and love to push convention and have an ambitious spirit. You accept the unknown and you're able to come up with ground breaking initiatives that will take our relationship with fans and franchise partners to the next level.

You are also expected to uphold the best digital practices, working within Riot's social/content ecosystem and ensuring we're all pushing in the same direction and working from the same playbook when we talk to players on Riot's and our players' social channels.

Responsibilities:

  • Lead budgeting and developing the marketing strategies for key music releases that hit the mark in culturally relevant ways for players
  • Liaise with China’s DSPs to strengthen RGM relationships, directly pitch records for playlisting and identify broader partnership opportunities with streaming platforms
  • Translate marketing goals into social media strategies and develop social always-on plans with agencies for Riot Games Music social channels (Weibo, Bilibili, Douyin) that continuously drive community growth and fandom
  • Support the team on communicating with digital platforms on executing a successful partnership for our music releases and catalog promotion
  • Analytics and use KPIs to measure and consistently help to improve marketing performance
  • Support campaign reporting and execution as needed

Required Qualifications:

  • 3 years+ of hands-on experience in marketing/advertising
  • Speak and write fluent English and Chinese while having in-depth knowledge about China young audiences as well as culture/ digital trends
  • Utilize your suite of skills to level up your and your team's creative ideas based on meticulous analysis, metrics, and statistics
  • Show good strategic thinking, being able to contribute ideas to the team from a macro perspective considering your partner and the market ecosystem; but at the same time, you show the same attention to details because you know that it is the details that make the difference
  • Experience with League of Legends, the music associated with it, and understanding of ACGN industry is a plus

Employment Type: employment contract with FESCO Adecco, a professional personnel company in China.

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