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Music Marketing Coordinator

2 months ago

Shanghai, Shanghai, China Riot Games Full time

Key Responsibilities:

  • Develop and manage budgets while crafting effective marketing strategies for significant music releases that resonate culturally with target audiences.
  • Collaborate with digital service providers in China to enhance relationships, directly propose tracks for playlist inclusion, and explore broader partnership opportunities with streaming services.
  • Convert marketing objectives into social media initiatives and create ongoing social media plans with agencies for Riot Games Music channels (Weibo, Bilibili, Douyin) to foster community engagement and loyalty.
  • Assist the team in liaising with digital platforms to ensure successful collaborations for music releases and catalog promotions.
  • Analyze data and utilize key performance indicators to assess and continuously enhance marketing effectiveness.
  • Aid in campaign reporting and execution as required.

Required Qualifications:

  • Over 3 years of practical experience in marketing or advertising.
  • Proficient in both English and Chinese, with a deep understanding of the preferences and cultural trends of young audiences in China.
  • Leverage analytical skills to elevate creative concepts for yourself and your team based on thorough analysis and metrics.
  • Demonstrate strong strategic thinking abilities, contributing macro-level ideas while maintaining attention to detail, recognizing that nuances can significantly impact outcomes.
  • Familiarity with League of Legends, its associated music, and insights into the ACGN industry is advantageous.

Employment Type: This position is offered through FESCO Adecco, a professional personnel company in China.