Marketing Strategist, Music
4 weeks ago
About the Role:
We are seeking a highly skilled Marketing Specialist, Music to join our team at Riot Games. As a key member of our music marketing team, you will be responsible for developing and executing marketing strategies that drive engagement and growth for our music releases.
Responsibilities:
- Develop and implement marketing strategies that align with our music marketing goals and objectives.
- Liaise with digital service providers (DSPs) to strengthen relationships and identify opportunities for playlisting and partnership.
- Translate marketing goals into social media strategies and develop plans with agencies to drive community growth and fandom.
- Support the team in communicating with digital platforms to execute successful partnerships for music releases and catalog promotion.
- Analyze data and use KPIs to measure and improve marketing performance.
- Support campaign reporting and execution as needed.
Requirements:
- 3+ years of experience in marketing/advertising.
- Fluent English and Chinese language skills, with in-depth knowledge of China's young audiences and digital trends.
- Ability to analyze data and metrics to inform marketing decisions.
- Strong strategic thinking and attention to detail.
- Experience with League of Legends and the music associated with it is a plus.
What We Offer:
Employment contract with FESCO Adecco, a professional personnel company in China.
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