Marketing Strategist, Music

4 weeks ago


Shanghai, Shanghai, China Riot Games Full time
Job Title: Marketing Specialist, Music

About the Role:

We are seeking a highly skilled Marketing Specialist, Music to join our team at Riot Games. As a key member of our music marketing team, you will be responsible for developing and executing marketing strategies that drive engagement and growth for our music releases.

Responsibilities:

  • Develop and implement marketing strategies that align with our music marketing goals and objectives.
  • Liaise with digital service providers (DSPs) to strengthen relationships and identify opportunities for playlisting and partnership.
  • Translate marketing goals into social media strategies and develop plans with agencies to drive community growth and fandom.
  • Support the team in communicating with digital platforms to execute successful partnerships for music releases and catalog promotion.
  • Analyze data and use KPIs to measure and improve marketing performance.
  • Support campaign reporting and execution as needed.

Requirements:

  • 3+ years of experience in marketing/advertising.
  • Fluent English and Chinese language skills, with in-depth knowledge of China's young audiences and digital trends.
  • Ability to analyze data and metrics to inform marketing decisions.
  • Strong strategic thinking and attention to detail.
  • Experience with League of Legends and the music associated with it is a plus.

What We Offer:

Employment contract with FESCO Adecco, a professional personnel company in China.



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