Marketing Strategist for Music Releases

1 month ago


Shanghai, Shanghai, China Riot Games Full time
Job Summary

We are seeking a highly skilled Marketing Specialist to lead our music marketing efforts for key releases. The ideal candidate will have a deep understanding of the music industry and experience in developing and executing marketing strategies.

Responsibilities
  • Develop and execute marketing strategies for music releases that align with our brand values and resonate with our target audience.
  • Liaise with digital service providers (DSPs) to strengthen relationships and identify opportunities for playlisting and partnerships.
  • Translate marketing goals into social media strategies and develop plans with agencies to drive community growth and fandom.
  • Support the team in communicating with digital platforms to execute successful partnerships and catalog promotions.
  • Analyze data and use KPIs to measure and improve marketing performance.
  • Support campaign reporting and execution as needed.
Requirements
  • 3+ years of experience in marketing/advertising.
  • Fluent English and Chinese language skills, with in-depth knowledge of China's young audiences and digital trends.
  • Ability to analyze data and metrics to inform marketing decisions.
  • Strong strategic thinking and attention to detail.
  • Experience with League of Legends and the music associated with it is a plus.
Employment Type

This is an employment contract with FESCO Adecco, a professional personnel company in China.



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