Marketing Coordinator

4 weeks ago


Shanghai, Shanghai, China Corning Full time
Job Title: Marketing Coordinator

Corning is a leading technology company that is shaping the industries we serve and the world we live in.

We are seeking a highly motivated and experienced Marketing Coordinator to join our team. As a Marketing Coordinator, you will be responsible for understanding customer cover glass brand promotion needs and developing effective engagement strategies to drive business growth.

Key Responsibilities:

  • Consolidate key account branding/marketing promotion requests and maintain a master marketing calendar with key year-round events.
  • Act as the interface to coordinate support needed from Marcomm & commercial teams.
  • Generate consumer insights via account team reports & market research refresh.
  • Be the go-to-person to maintain product demo & promotional material.
  • Streamline miscellaneous business processes via digital tools (e.g. Salesforce, PBI) & drive implementation with support from PMO team and account team leaders.

Requirements:

  • At least 2 years of experience with B2B product marketing, preferably in the upstream consumer electronics industry.
  • Demonstrate experience with creating business value via different marketing activities.
  • Experience with streamlining business processes and driving digital implementation.
  • Bachelor's degree in Marketing, Branding, Market Communication or related fields.

Preferred Skills:

  • Interests and experience with B2B product marketing.
  • Knowledge about consumer electronics industry and its value chain.
  • Ability to understand customer needs, pain points and translate into effective marketing ideas.
  • Ability to team work, influence cross-functionally and drive coordination and collaboration.
  • Understanding of Salesforce and PBI as a platform.
  • Proficiency in business English writing and speaking.

Corning is an Equal Opportunity Employer and welcomes applications from diverse candidates.


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