Marketing Coordinator
4 weeks ago
Corning is a leading technology company that is shaping the industries we serve and the world we live in.
We are seeking a highly motivated and experienced Marketing Coordinator to join our team. As a Marketing Coordinator, you will be responsible for understanding customer cover glass brand promotion needs and developing effective engagement strategies to drive business growth.
Key Responsibilities:
- Consolidate key account branding/marketing promotion requests and maintain a master marketing calendar with key year-round events.
- Act as the interface to coordinate support needed from Marcomm & commercial teams.
- Generate consumer insights via account team reports & market research refresh.
- Be the go-to-person to maintain product demo & promotional material.
- Streamline miscellaneous business processes via digital tools (e.g. Salesforce, PBI) & drive implementation with support from PMO team and account team leaders.
Requirements:
- At least 2 years of experience with B2B product marketing, preferably in the upstream consumer electronics industry.
- Demonstrate experience with creating business value via different marketing activities.
- Experience with streamlining business processes and driving digital implementation.
- Bachelor's degree in Marketing, Branding, Market Communication or related fields.
Preferred Skills:
- Interests and experience with B2B product marketing.
- Knowledge about consumer electronics industry and its value chain.
- Ability to understand customer needs, pain points and translate into effective marketing ideas.
- Ability to team work, influence cross-functionally and drive coordination and collaboration.
- Understanding of Salesforce and PBI as a platform.
- Proficiency in business English writing and speaking.
Corning is an Equal Opportunity Employer and welcomes applications from diverse candidates.
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