Marketing Specialist

3 months ago


Shanghai, China Oxford Instruments Full time

Role Details

Business, Location:

PLC- Marketing, Shanghai

Role:

Marketing Specialist

Reports to:

Head of Marketing - China

Direct Reports:

None

Primary Purpose:

1. Enhancing OI branding influence in China

2. Generating leads and opportunities for China business growth

Key Responsibilities

Support to develop and execute marketing plans for campaigns to generate leads and opportunities Localize contents from group to adapt to local customer behaviour Regularly report on the results of lead generation activities to team leader Work with segment development and application team to develop relevant content Collaborate with media partner to use an omni-channel approach to deliver valuable content to targeted customer Work with agencies to plan and execute website updates and marketing materials Responsible for related marketing metrics, results and suggestions of the strategy, plans and campaigns, including monthly reporting, tracking, analysis Lead collaboration and communication of internal key events and promotion channel, e.g. annual meeting, posters in offices Other Ad-hoc tasks asked by line manager

Indicative Performance Measures

Marketing ROI Total funnel & fresh funnel Lead quality

Person Specification – Essential requirements unless stated

Education / Qualifications:

Bachelor’s degree

Professional Skills/ Abilities:

At least 3+ years’ working experience. Communication skill Written and oral English & Chinese

Personal Qualities:

Must be a fast learner and can work under high pressure. Must have excellent communication skill and have good technical understanding. Creative and innovative approach to developing new ideas or solutions to problems. The ability to work independently and exercise effective time management skills

Our ways of working:

We start with the customer We succeed by being focused We make and keep our promises We work together as one team We help and trust each other to succeed

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