Marketing Specialist
3 months ago
Role Details
Business, Location:
PLC- Marketing, Shanghai
Role:
Marketing Specialist
Reports to:
Head of Marketing - China
Direct Reports:
None
Primary Purpose:
1. Enhancing OI branding influence in China
2. Generating leads and opportunities for China business growth
Key Responsibilities
Support to develop and execute marketing plans for campaigns to generate leads and opportunities Localize contents from group to adapt to local customer behaviour Regularly report on the results of lead generation activities to team leader Work with segment development and application team to develop relevant content Collaborate with media partner to use an omni-channel approach to deliver valuable content to targeted customer Work with agencies to plan and execute website updates and marketing materials Responsible for related marketing metrics, results and suggestions of the strategy, plans and campaigns, including monthly reporting, tracking, analysis Lead collaboration and communication of internal key events and promotion channel, e.g. annual meeting, posters in offices Other Ad-hoc tasks asked by line managerIndicative Performance Measures
Marketing ROI Total funnel & fresh funnel Lead qualityPerson Specification – Essential requirements unless stated
Education / Qualifications:
Bachelor’s degreeProfessional Skills/ Abilities:
At least 3+ years’ working experience. Communication skill Written and oral English & ChinesePersonal Qualities:
Must be a fast learner and can work under high pressure. Must have excellent communication skill and have good technical understanding. Creative and innovative approach to developing new ideas or solutions to problems. The ability to work independently and exercise effective time management skillsOur ways of working:
We start with the customer We succeed by being focused We make and keep our promises We work together as one team We help and trust each other to succeed-
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