Poltrona Frau Retail Marketing Specialist
6 days ago
The Retail Marketing Specialist will serve as a Brand Advocate, collaborating with Poltrona Frau's headquarters and the APAC team to implement a successful market entry strategy. This includes product displays, promotional activities, and merchandising across retail channels, ensuring the effective execution of the Global Marketing Calendar throughout the dealer network in the region.
The Retail Marketing Specialist will report directly to the Sales Director for Greater China and functionally to the Global Trade Marketing Manager.
Key Responsibilities Enhance brand presence through strategic in-store planning and execution of the annual marketing initiatives outlined in the Global Marketing Calendar, in partnership with local marketing agencies. Implement trade activation programs and promotional campaigns with business partners. Collaborate closely with the Marketing, Sales, and Trade departments to align local marketing strategies with global objectives and revenue goals. Coordinate with local marketing agencies to create impactful point-of-sale visibility. Support the Communications and PR team in disseminating key narratives identified by headquarters to top-tier media outlets, thereby increasing brand visibility. Responsibilities Implement the Marketing Strategy at the local level. Develop the Annual Local Marketing plan in collaboration with each partner. Regularly visit and assess Poltrona Frau stores. Conduct market research to understand customer needs, competitive dynamics, and market trends to effectively address local demands. Monitor product performance and market trends to identify growth opportunities. Provide regular reports (including visual documentation) to headquarters for local initiatives. Ensure proper distribution and implementation of sales materials provided by headquarters. Update and manage the Chinese content on Poltrona Frau's official website. Organize meetings and interviews with leading media and Poltrona Frau management during key events and visits to the region. Skills and Qualifications Previous experience in Trade Marketing within a structured organization. Strong communication and interpersonal abilities. Proficient analytical skills. Exceptional leadership and decision-making capabilities. Ability to collaborate effectively within cross-functional teams. A genuine passion for luxury brands. Education & Experience Bachelor's degree in Business Administration, Marketing, or a related field. Demonstrated marketing experience of 4-8 years in similar roles, with solid knowledge of the high-end furniture, fashion, or durable goods sectors. Proficient in Microsoft Office applications (Word, PowerPoint, Excel) and social media platforms. Excellent written and spoken English skills. Global experience and an international perspective are essential. Willingness to travel regularly within the region and to headquarters.
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Shanghai, Shanghai, China Poltrona Frau Full timePosition Overview The Retail Marketing Lead will serve as a Brand Ambassador, facilitating collaboration between Poltrona Frau HQ and the APAC team to implement a robust market entry strategy. This includes product showcasing, promotional activities, and merchandising across retail channels, ensuring the effective execution of the Global Marketing Calendar...
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