Senior Retail Marketing Manager

2 months ago

Shanghai, Shanghai, China The LEGO Group Full time

Senior Retail Marketing Manager

  • Location Shanghai, Shanghai, China
  • Job ID
  • Category Sales, Marketing & Product Management

Job Description

Play your part in our team succeeding

LEGO MG Retail marketing is leading and driving the marketing priorities across omni channels in China Market Group. We are part of the global retail shopper activation team to share China voice and in line with global direction.

We build and elevate retail experiences thru x-functional collaborations in an innovative and agile way.

Core Responsibilities:

  • Develop and drive the Integrated Commercial Plan and yearly retail marketing calendar alignment across all offline channels.
  • Drive the integrated brand campaign and strategic project process with x-functional team.
  • Lead and drive the strategic initiatives/projects and budget management in a centralized and structured way.
  • Explore and drive China MG retail marketing excellence to elevate all executions.

Do you have what it takes?

  • Bachelor degree in business, marketing or related field is preferred.
  • Strong insights and retail marketing experiences of the market/channel.
  • Strong perspective combined with strong executional skills.
  • Excellent x-functional communication skills.
  • Proficient written and spoken English and Mandarin.

No relocation assistance is offered for this position.

#LI-SX1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.


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