Visual Merchandising Manager

2 months ago


Shanghai, Shanghai, China The LEGO Group Full time
Job Description

Role Overview

The Visual Merchandising Manager is a key member of the LEGO Retail Experience & Marketing team, responsible for bringing the LEGO Retail strategy to life for shoppers and consumers. This role is crucial in providing input to the Visual Merchandising development at a regional level, working closely with the Senior Visual Merchandising Manager.

Key Responsibilities

  • Develop and implement regional principles for in-store marketing and communication across all store touchpoints (print and digital).

  • Support the localized development of seasonal and shopper occasion marketing campaigns.

  • Collaborate with Global Visual Merchandising, Regional Marketing, Retail Development, and Retail Operations to curate strong product stories for retail messaging.

  • Generate theme and audience principles by location.

  • Optimize product and audience storytelling through product placement.

  • Provide hands-on store VM support, guidelines, directives, training, and development to Retail Operations.

  • Collaborate on all market activation – a regional expert at market and store level.

  • Take a comprehensive view of the store shopper experience touchpoints, ensuring that store design, marketing, and store messaging drive a focused shopper journey.

  • Act as an active and visible member of the LEGO Retail Marketing and Experience team.

Requirements

  • 5-10 years of experience with visual merchandising for a global brand retailer.

  • Experience with planning and developing VM initiatives – ideally in a Support Centre / Head Office or regional / multi-site role.

  • Experience with close collaboration with Marketing functions bringing campaigns to life in a store environment.

  • Excellent written and verbal communication skills, and superior creative skills (written, visual, and conceptual) and passion for retail storytelling.

  • A deep knowledge of visual merchandising best local practices for retail.

  • Up-to-date with retail trends, popular culture, and market trends to inspire new ideas.

  • Exceptional ability to establish and cultivate relationships across business functions and creative teams.

  • Excellent working knowledge of the MS Office Suite.

  • Creative problem solver, resourceful, ambitious, and proactive.

  • Calm and flexible approach, ability to manage multiple projects; and thrives in a global, fast-paced retail environment.

  • Demonstrated management competencies such as: cross-team collaboration, attention to detail, and flexibility.

Nice to Have

  • Photoshop and/or InDesign skills a plus.

What We Offer

  • Family Care Leave – We offer enhanced paid leave options for those important times.

  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

  • Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

  • Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

  • Workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.



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