Visual Merchandising Manager
2 months ago
Role Overview
The Visual Merchandising Manager is a key member of the LEGO Retail Experience & Marketing team, responsible for bringing the LEGO Retail strategy to life for shoppers and consumers. This role is crucial in providing input to the Visual Merchandising development at a regional level, working closely with the Senior Visual Merchandising Manager.
Key Responsibilities
Develop and implement regional principles for in-store marketing and communication across all store touchpoints (print and digital).
Support the localized development of seasonal and shopper occasion marketing campaigns.
Collaborate with Global Visual Merchandising, Regional Marketing, Retail Development, and Retail Operations to curate strong product stories for retail messaging.
Generate theme and audience principles by location.
Optimize product and audience storytelling through product placement.
Provide hands-on store VM support, guidelines, directives, training, and development to Retail Operations.
Collaborate on all market activation – a regional expert at market and store level.
Take a comprehensive view of the store shopper experience touchpoints, ensuring that store design, marketing, and store messaging drive a focused shopper journey.
Act as an active and visible member of the LEGO Retail Marketing and Experience team.
Requirements
5-10 years of experience with visual merchandising for a global brand retailer.
Experience with planning and developing VM initiatives – ideally in a Support Centre / Head Office or regional / multi-site role.
Experience with close collaboration with Marketing functions bringing campaigns to life in a store environment.
Excellent written and verbal communication skills, and superior creative skills (written, visual, and conceptual) and passion for retail storytelling.
A deep knowledge of visual merchandising best local practices for retail.
Up-to-date with retail trends, popular culture, and market trends to inspire new ideas.
Exceptional ability to establish and cultivate relationships across business functions and creative teams.
Excellent working knowledge of the MS Office Suite.
Creative problem solver, resourceful, ambitious, and proactive.
Calm and flexible approach, ability to manage multiple projects; and thrives in a global, fast-paced retail environment.
Demonstrated management competencies such as: cross-team collaboration, attention to detail, and flexibility.
Nice to Have
Photoshop and/or InDesign skills a plus.
What We Offer
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
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