Marketing Specialist, Music

3 months ago


Shanghai, China Riot Games Full time

Responsibilities:

Lead budgeting and developing the marketing strategies for key music releases that hit the mark in culturally relevant ways for players Liaise with China’s DSPs to strengthen RGM relationships, directly pitch records for playlisting and identify broader partnership opportunities with streaming platforms Translate marketing goals into social media strategies and develop social always-on plans with agencies for Riot Games Music social channels (Weibo, Bilibili, Douyin) that continuously drive community growth and fandom Support the team on communicating with digital platforms on executing a successful partnership for our music releases and catalog promotion Analytics and use KPIs to measure and consistently help to improve marketing performance Support campaign reporting and execution as needed 

Required Qualifications:

3 years+ of hands-on experience in marketing/advertising  Speak and write fluent English and Chinese while having in-depth knowledge about China young audiences as well as culture/ digital trends Utilize your suite of skills to level up your and your team's creative ideas based on meticulous analysis, metrics, and statistics Show good strategic thinking, being able to contribute ideas to the team from a macro perspective considering your partner and the market ecosystem; but at the same time, you show the same attention to details because you know that it is the details that make the difference Experience with League of Legends, the music associated with it, and understanding of ACGN industry is a plus

Employment Type: employment contract with FESCO Adecco, a professional personnel company in China.



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