Senior Manager Sports Marketing Community, RN& OD

Found in: beBee S CN - 1 month ago

Shanghai, China adidas Full time

Develop, support and manage key initiatives across the SPOMA Community function to achieve GCA’s top SPOMA priorities

 

He/she will achieve this mission by:

  • Driving and guiding initiatives on Running and Outdoor community in planning, execution and tracking of projects with specific emphasis on grassroots platforms to connect with our target consumers
  • Providing deep-dive support on select SPOMA Community initiatives with value-added analysis
  • Communicating with GCA SPOMA management regarding initiative progress, risks, and recommended future actions

 

Key Responsibilities:

Planning

  • Coordinate and manage initiative development, planning and prioritization processes across Community RN & OD and cross functional stakeholders
  • Engage with SPOMA leadership team & aChina senior management to identify priority initiatives and formulate key action plans to execute
  • Drive and guide key objectives for the aligned priority initiatives, develop detailed plans and define & deliver against key KPIs
  • Ensure project objectives are aligned with strategic direction of the organization
  • Executes precisely the sports marketing strategy as it relates to the overall Marketing Plan

 

 

Management

  • Influence category and cross functional stakeholders to secure full engagement for each identified initiative
  • Manage and guide the Community RN/OD strategic project initiatives life-cycle from start to finish
  • Proactively recommend and align on additional support to be provided
  • Work with all initiative stakeholders to build high quality and constructive project updates for SPOMA leadership and senior management review
  • Act as liaison and communication bridge and the marketing cross functions to build alignment on initiative direction and priorities
  • Proactively share best practices and escalate any potential issues, risks and new opportunities identified
  • Manages the execution, monitoring and reporting of all programs/events around the previously identified initiatives

 

Financial

  • Maximizes and follows the exact plan of the sports marketing budget according to the execution of the Marketing Plans/Sports Marketing strategy
  • Develops the budgetary plan for identified SPOMA Community strategic initiatives
  • Maximizes use of budget and ensures maximum return on financial investment
  • Assumes responsibility for T&E budget

 

Systems and Processes

  • Provide active process management and value-added analysis across the following as it relates to identified SPOMA Community strategic initiatives:
  • New or custom process & program development
  • Ad-hoc data analysis and insight to support negotiations and securing of partnerships
  • Heavy cross-functional alignment and management
  • Prepare regular updates to SPOMA leadership team (cross categories) on overall initiative progress

 

People Management

  • Provide SPOMA leadership team & aChina senior management with objective perspective on progress, priorities and directions while managing their expectations
  • Provide advice and feedback to key stakeholders (both internal and external) to ensure high quality, timely execution
  • Act as communication bridge across the SPOMA function to build alignment on initiative direction and priorities, and proactively escalate any potential issues, risks and new opportunities identified
  • Provides strong leadership for horizontal as well as vertical reports
  • Provides coaching & feedback to cross functional team members
  • Generates a high level of teamwork between all Departments

 

 

Others

  • Other job-related work assigned by supervising manager

 

KPIS

  • Lead and drive the adidas brand as the brand-of-choice
  • Assure the successful implementation of grassroots events and programs
  • Ensure our grassroots platforms provide measurable ROI value to “pull” sales
  • Demonstrate disciplines in planning, timelines, deliverables and presentations within aChina standards

 

Key Relationships:

  • External RN & OD communities
  • Adidas Runners community
  • AR Global 
  • SPOMA RN/OD lead
  • Asset Services Team
  • Head of SPOMA
  • BU Heads (as it pertains to specific SPOMA initiatives)
  • VP/Brand Communications
  • VP Government Relations
  • Finance
  • Legal

 

Knowledge, Skills and Abilities:

  • Manage Business (Processes and Projects)
  • Results Orientation
  • Influencing Others
  • Planning and organizing
  • Strategic Acting
  • Conceptual understanding of marketing as brand building tool
  • Strong team player
  • Very high level of integrity
  • Communication skills, relationship management and empathy
  • Negotiation skills
  • Ability to multi-task and attention to detail
  • Strong process and project management skills – organized approach but also able to be flexible to meet changing needs;
  • Solid business sense and analytic/critical-thinking skills – able to solve problems using both conventional judgment and ad-hoc analysis;
  • Strategic thinking and problem solving
  • Team leadership – able to lead and influence project teams across different functions towards a common objective;
  • Strong multi-tasking ability to handle multiple projects across various topics at the same time;

 

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