Manager, OEM Management

2 weeks ago

SHANGHAI, China BASF SE Full time
Objectives of the Position:
- Leads and drives business development at assigned OEMs in collaboration with global OEM teams and TAA/TAC team in alignment with regional business management strategy and in line with corporate Code of Conduct Principles.
- Establishes strong relationship with OEMs at all levels to drive short- to long-term strategy for sustainable growth
- Plans and implements strategy for assigned OEMs, in alignment with A-PMA/E regional strategy and global OEM strategy
- Drives new project specification, and application developments, as well as obtains new project information in the initial stage from OEMs.
- Shares the directions of OEMs with all relevant teams, to cooperate the business opportunities within the company for PM EP, PU, TPU 3 SBUs.
- Collaborates with other teams to achieve country sales and profit KPIs

Job Responsibilities:
[Key Account Management]
- Develops and maintains OEM strategy for sustainable and profitable growth to achieve OEM business sales, volume, profit and penetration rate KPI
- Identifies OEM product/application and service needs, also make action plan for target applications, then lead and monitor the activities for OEMs
- Develops and maintains extended relationships within OEM organization including technology & materials specification team and purchasing
- Guides relevant sales colleagues to develop new business and projects to Tier1s from OEMs
- Influences OEM – tier relationships in support of PM
- Monitors trends and changes that provide OEM growth opportunities and guides PM resource spending
- Initiates innovation projects and provides project management support
- Clear about supplier value chain for related OEMs
- Market Intelligence, conduct studies/analysis on market trend, competitors, products’ applications and technology, service needs
- Drives and develops direct businesses with OEMs in alignment with regional strategy and sales guidelines, terms and conditions

[Internal Collaboration]
- Supports virtual global/regional ASIAN OEM team
- Supports regional coordination for assigned OEMs
- Takes the lead on new project development, transplant business within regional and global level
- Cross-SBU cooperation with EP/TPU/PU related BD/TD/Sales team to drive business development

[Innovations, Sustainability, Embrace Digitalization]
- Accelerates Innovation to achieve innovation sales target
- Live Sustainability: supports the Implementation of A-PMA/E Sustainability Roadmap in Greater China with projects acquired which includes Chemcycling, Mechanical Recycling, BMB solutions, Bio based Materials
- Embrace Digitalization: Enhances aligned use of salesforce Implement and enhances the use of PM Wechat China platform for promoting more new applications, technical webinar, and customer interaction

[Others]
- Contributes to establishment of OEM positioning in support of PM growth with global business team and GASC
- Supports resource alignment to secure new growth projects at tiers and identifies & develops new growth opportunities/targets with sales
- Supports phase gate project for approval (global, regional) with PM, and contributes to align/prioritize product & application development
- Develops OEM-relevant communication strategy, and supports key “shows” and “technology days”

Job Requirements:
- Possess at least a Bachelors' Degree or above in Chemical Engineering, Chemistry, Polymers or related fields.
- Minimum of 8 years' experience in Account Manager, Technical Sales, Application Development position in Automotive Market
- Experience of leader position and strategic business role in the organization.
- Strong technical background in Engineering or Scientific discipline.
- Effective Business Reporting / Communication in English
- Handling and customer management (claims, issues, specific requests, etc.)
- Good knowledge of PU, TPU, Engineering Plastic.
- Specific expertise for automotive industry or auto OEM is a plus.

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