Associate Digital Director

2 months ago

Beijing, China MEC Full time

Overview of job

An Associate Director is responsible for overseeing the digital strategy and relationship on designated clients, as well as managing a team of staff who execute, manage and optimise the strategy. The Associate Director drives best practice digital marketing solutions, while ensuring integration and communication with other teams. The role is key to ensuring that we are considered by clients to be their most valued digital marketing partner

Reporting of the role

This role reports to Business Director

3 best things about the job:

You will be working in a unique “integrated” agency with digital, media and creative specialists all under one roof.Puts you on the cutting edge of digital advertising and digital measurement.A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the region

Measures of success –

In three months:

Been up to speed with client’s portfolios / value proposition and able to articulate this confidentlyStarted to build relationships with the key decision makers within the current pipelineBeen familiar with all functions in GroupM and well organized the daily routine

In six months:

Been well recognized by key clients by demonstrating the digital leadership in terms of strategic planning, implementation etc.

In 12 months:

Had a mature pipeline at each stage of opportunity developmentCreated some client’s additional demands and get further revenue for MECImproved your team's capability

Responsibilities of the role: Client Development

Client servicing and relationship managementStrategic client development of digitalDemonstrate digital leadership across key clientsDeployment of best-in-class digital implementation across client portfolioQuality Control & Best Practice Service DeliveryLong term digital strategy creationCampaign strategy & planning, and integration with the wider commsGold Standard Display ImplementationDeployment of best-in-market targeting & tracking toolsPaid search strategy sell-through, implementation and integration (via GroupM Search)Oversee & benchmark buying performance (via GroupM Trading)Assist in training & up-skilling of client account teamsDeployment of measurement frameworks across clientsManagement, extraction & interpretation of clients’ digital performance dataDelivery of beyond-the-banner high value services, including: digital workshops; content solutions; performance marketing; social & mobile projects; competitor intelligence servicesSharing of best practice with the wider Interaction communityTalent managementOversee the delivery of team’s day to day tasksWork with line manager to oversee and develop team individual’s career progressionConduct regular appraisals with designated team membersBusiness DevelopmentInvolvement and assistance in designated pitches

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