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Associate Digital Director

3 months ago

Beijing, Beijing, China MEC Full time

Overview of job

An Associate Director is responsible for overseeing the digital strategy and relationship on designated clients, as well as managing a team of staff who execute, manage and optimise the strategy. The Associate Director drives best practice digital marketing solutions, while ensuring integration and communication with other teams. The role is key to ensuring that we are considered by clients to be their most valued digital marketing partner

Reporting of the role

This role reports to Business Director

3 best things about the job:

  1. You will be working in a unique "integrated" agency with digital, media and creative specialists all under one roof.
  2. Puts you on the cutting edge of digital advertising and digital measurement.
  3. A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the regionMeasures of success –

    In three months:

  4. Been up to speed with client's portfolios / value proposition and able to articulate this confidently
  5. Started to build relationships with the key decision makers within the current pipeline
  6. Been familiar with all functions in GroupM and well organized the daily routine

    In six months:

  7. Been well recognized by key clients by demonstrating the digital leadership in terms of strategic planning, implementation etc.

    In 12 months:

  8. Had a mature pipeline at each stage of opportunity development
  9. Created some client's additional demands and get further revenue for MEC
  10. Improved your team's capability

    Responsibilities of the role: Client Development

  11. Client servicing and relationship management
  12. Strategic client development of digital
  13. Demonstrate digital leadership across key clients
  14. Deployment of best-in-class digital implementation across client portfolioQuality Control & Best Practice Service Delivery
  15. Long term digital strategy creation
  16. Campaign strategy & planning, and integration with the wider comms
  17. Gold Standard Display Implementation
  18. Deployment of best-in-market targeting & tracking tools
  19. Paid search strategy sell-through, implementation and integration (via GroupM Search)
  20. Oversee & benchmark buying performance (via GroupM Trading)
  21. Assist in training & up-skilling of client account teams
  22. Deployment of measurement frameworks across clients
  23. Management, extraction & interpretation of clients' digital performance data
  24. Delivery of beyond-the-banner high value services, including: digital workshops; content solutions; performance marketing; social & mobile projects; competitor intelligence services
  25. Sharing of best practice with the wider Interaction communityTalent management
  26. Oversee the delivery of team's day to day tasks
  27. Work with line manager to oversee and develop team individual's career progression
  28. Conduct regular appraisals with designated team membersBusiness Development
  29. Involvement and assistance in designated pitchesWhat you will need:
  30. 6-7 years of digital experience (agency background preferred)
  31. An independent, self-driven individual with highly responsible nature
  32. Ability to work in a matrix organization, managing complexity and challenges
  33. Proven track record on the execution and development of digital strategies for clients
  34. Past experience in managing media briefs, budgets, and aligning digital strategy with global brand strategy
  35. Chinese competency is a must (either Mandarin speaking or read/write Chinese if not spoken fluent Mandarin)
  36. An understanding of China digital space is a major plus.About MEC
    MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what's possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at #dontjustlivethrive

    China market overview
    China is now the second largest media market, and the world's most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China's emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

    If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

    GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.