Digital Strategy Associate Director

4 weeks ago


Beijing, Beijing, China GroupM Full time

About the Role

We are seeking a highly skilled Digital Strategy Associate Director to join our team at GroupM. In this role, you will be responsible for developing and executing digital strategies for our clients, driving business growth and profitability through innovative marketing solutions.

Key Responsibilities

  • Develop and build relationships with clients, providing strategic guidance and support to drive business results.
  • Set and achieve objectives and KPIs, recommending and implementing measurement methodologies to optimize client campaigns.
  • Deploy best-in-class digital implementation across client portfolios, ensuring projects and campaigns are tracked and measured against agreed KPIs and media efficiencies.
  • Assist in training and up-skilling client account teams, sharing best practices and expertise to drive business growth.
  • Manage, extract, and interpret client digital performance data, delivering high-value services and solutions to drive business results.

Requirements

  • 6-7 years of digital experience, preferably in an agency setting.
  • An independent, self-driven individual with a highly responsible nature.
  • Ability to work in a matrix organization, managing complexity and challenges.
  • Proven track record in executing and developing digital strategies for clients.
  • Experience in managing media briefs, budgets, and aligning digital strategy with global brand strategy.
  • Chinese competency is a must, with Mandarin speaking or reading/writing skills.
  • An understanding of the China digital space is a major plus.

About GroupM

GroupM is the world's leading media investment company, responsible for more than $60 billion in annual media investment. We innovate, differentiate, and generate sustained value for clients wherever they do business. Our portfolio includes agencies Mindshare, Wavemaker, Essence, Mediacom, and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment.

About Mindshare

Mindshare is a global agency with more than 7,000 employees in 116 offices across 86 countries. We believe that in today's world, everything begins and ends in media. We aim to be our clients' lead business partner, growing their business and driving profitability through adaptive and inventive marketing. We do this through speed, teamwork, and provocation, operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it.


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