Digital Strategy Director

3 weeks ago


Beijing, Beijing, China dentsu Full time

Key Responsibilities:

  • Develop and execute a comprehensive social media and content strategy to engage target audiences and drive business results.
  • Manage and maintain all digital content, including website, social media, and blog posts, to ensure consistency and accuracy.
  • Build and execute targeted paid social campaigns to reach and convert key audiences.
  • Monitor and report on social media performance, providing data-driven insights to inform future strategy.
  • Collaborate with cross-functional teams to develop and implement content marketing initiatives.

About the Role:

This role is responsible for shaping and delivering the social and content strategy, managing social media channels, website, and content streams, and reporting to the Head of Digital Marketing.

Requirements:

  • Proven experience in social media and content marketing, with a strong understanding of digital channels and platforms.
  • Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  • Ability to work collaboratively with cross-functional teams to achieve business objectives.


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