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Business Director

1 month ago


Beijing, Beijing, China dentsu Full time
Job Title:

Business Director

Job Description:

The Business Director will play a key role in shaping and delivering the Social and Content Strategy, overseeing social media channels, website, and content streams, and reporting to the Head of Digital Marketing.

Key Responsibilities:

  • Develop and execute a comprehensive Social Media and Content Strategy, leveraging targeted content and community building methods to drive engagement and growth.
  • Build and maintain a sharp, relevant editorial calendar to share across digital channels, ensuring regular beat of quality storytelling and real-time content.
  • Manage the day-to-day execution of all content scheduled and published across social networks, ensuring timely and effective delivery.
  • Develop and execute targeted paid social campaigns, analyzing data-driven insights to inform strategic decisions.
  • Build and engage with powerful custom audiences that align with target audience segments, including high-clout influencers.
  • Monitor social media platforms for crisis communications management and maintain all website content, including case studies, thought leadership, and blogs.

About the Role:

This is an exciting opportunity for a seasoned marketing professional to join our team at dentsu and drive business growth through innovative social media and content strategies.