Senior Specialist
Found in: beBee S CN - 1 month ago
Team for Career Site
Marketing
In short
On is a brand driven by exceptional design. This means we give great importance to how we communicate through our visual language, from photographic and video outputs to in-store experience. We are looking for an art director to lead our Chinese campaigns and content. This is a studio focused role; overseeing and directing our product photography and video from conception and production all the way through to the final delivery, as well as other visual manifestations of our brand communication in the fields of graphic design and 3D design.
We are looking for a holistic visual thinker with a passion for sports, technology and lifestyle, a great communicator and even greater team player.
Your mission
– Be the go-to person for art direction at On China
– Carry the right tone of voice for On as an authentic, premium, Swiss sportswear brand
– Cover art direction work for marketing, social, ecom, retail and UGC
– Conceive, brief and oversee creation of video and photo assets from start to finish
– Art direct campaigns, events and other projects with a 360° lens
– Support graphic design and 3D design work with artistic direction
– Shape and build out localisation for Chinese audiences with a deep understanding of regional trends and preferences
– Maintain a firm brand consistency and a strong connection with global
– Proactively collaborate and communicate with regional marketing team and other contacts at On
– Align and exchange with peers and counterparts in Japan and global
– Represent our values in front and behind the camera
– Build a roster of and manage relationships with potential regional collaborators such as photographers, models or producers
– Be a proactive defender of On’s brand image in China, and support quality control across areas and topics beyond your direct field of responsibility
Your story
– You have at least 3+ years of experience in art direction or comparable fields of work
– You have business proficiency in English and Mandarin
– You are good with time management
– You are reliable, transparent and trustworthy
– You have good eye for visuals and able to localize (understand global concepts but also Chinese audiences’ unique needs)
– Strong communication skills (listen, present and negotiate with in- & externals)
– You hold a rationality based decision making mindset and positive mindset with openness for new challenges and learnings
– You have eagerness to progress and like bringing new ideas to the table
– You recognise feedback as a growth opportunity and are not afraid to receive and give feedback
Meet the team
We’re the friend who shows you where to find city adventures, the run crew captain who won’t let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We love getting to know our community and finding out what they want and need. We’re always looking for new, interesting ways to communicate our products – so if you have an idea that could be our new secret weapon, speak up and run with it (literally)
We’re big thinkers and change-makers, constantly reinventing how we do things – questioning the status quo and finding new ideas to try as inspiration strikes us.
We are a team of Graphic Designers, Digital Designers and Art Directors based in Shanghai and Tokyo. In close collaboration with the global creative studio, we represent On’s brand image in APAC and work on regional campaigns with consistency, quality and vigor. Our guiding principles in visual communication are the same as our products: Created with a commitment to detail and a focus on function. If you care about all of the above and beyond what may meet the eye — you’re at the right place.
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